Industry Newsletter

Tune into Data Newsletter

Posted by Future Anthem on December 11 2023

Eyes on the road straight ahead, enjoy the ride. That's the message I'm sharing with the Anthem team as we close the year. With under 45 working days to ICE, our focus is on completing a fantastic year to continue and accelerate our positive momentum into 2024.

One such example is our recently announced partnership with an incredible company: Betsson. We've been together for a short while, aligning our technologies to personalise player experiences for their players globally across gaming; next year will deliver the fruits of our collective efforts to innovate with AI.

As well as casino, we have similar initiatives underway with lotteries and sports betting operators, expanding our horizon to personalise across the player journey.  

Soon, we'll be turning our attention to 2024 and our preparations for the final ICE in London in February, so stay tuned!

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Leigh Nissim
Founder & CEO

Anthem ready to delight and excite for Betsson 

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Betsson has become the latest big name to turn to Future Anthem, partnering with us to deliver 1-to-1 personalisation to its worldwide player base. Leveraging our innovative Amplifier AI real-time product, the new rollout will ensure personalisation is at the forefront of every player's experience for Betsson's extensive global player base, as well as provide additional risk monitoring of every casino session for responsible gaming purposes.

We're working with incredible companies and transforming their player experiences - book a demo with us to see what Amplifier AI can also do for you 👇

Book a demo

Making headlines during Safer Gambling Week

Sustainable play is at the heart of everything we do at Future Anthem and we were certainly busy with a media blitz that saw us share our knowledge and expertise here across a number of platforms.

Check out some of the interviews and think pieces that Anthem authored and contributed to last month as part of #SGWeek23 👇 

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Image 18 (1)Read nowSvend’s exclusive fireside chat was also a hot ticket, but don’t worry if you missed it – you can still watch the recording with the responsible gambling expert and our Head of Data, Dr. Edmond Mitchell. 

We're still running a limited-time sustainable play offer for the next 30 days where Amplifier AI will risk score your player base to help you keep them safe. Sign up for the offer here.

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The 2023 World Tour's been a blast. Next: ICE, ICE Baby

After 9 shows in 4 countries, we’ve truly clocked up the air miles during an epic year of globetrotting. 🌏

The closing leg came in Malta at SiGMA where Svend, Ben and Alix got to put in valuable face time with customers and contacts. We look forward to meeting even more of you in person in 2024 when we’ll embark on another Future Anthem World Tour – with extra dates.

Touring V1

First-up will be ICE – the biggest show of the year! We’d love to meet you at our stand! Book some time with Team Anthem now 👇

Register for the events

Personalising sports? It's as easy as 1-2-3

Whether you’re looking to move ahead of the competition, or have been slow getting out of the blocks, now is the time to get Amplifier AI in your sports line-up.

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Want to find out more? Our playbook is ready to download and provides a three-step guide on how to win the race to real-time personalisation. 

Download now

If you enjoyed this, keep up with Future Anthem by forwarding it or sharing it with a friend. And be sure to follow Future Anthem on Spotify to tune into our monthly earworms, handpicked by a different team member!



Jessica Wu
Head of Marketing, Future Anthem


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