Real-Time Experiences
A module of Amplifier AI
Engage players in the moments that matter
Amplifier AI increases player retention and lifetime value by delivering real-time bonuses tailored to individual player behaviour.
See how Real-Time Experiences work
Act
Proactively
Increase
ROI on Bonus Spend
Dynamic
Award Selection
Track
The True Impact
6-8x
ROI on bonus spend
For a leading casino brand
4-6%
Revenue uplift
For a leading UK Bingo Operator
15-20%
Increase in spins
For a leading platform provider
20-25%
Increase in stakes
For a leading sportsbook
Sports experiences
Optimising retention strategies in real-time
Casino experiences
Increases player lifetime value with personalised bonuses
Bingo experiences
Respond in the moments with personalised bingo offers
Crash games
Personalised bonuses for crash games players
Key features
Amplifier AI Player Attributes
These AI-powered attributes predict individual player behaviours to enable smarter, real-time personalisation throughout the player lifecycle.
Case study
EveryMatrix generates a 3.5x ROI on bonus spend with Amplifier AI's real-time, AI-driven bonuses
EveryMatrix harnessed Amplifier AI’s real-time personalisation to trigger tailored bonus offers for casino players in-session — improving engagement and efficiency across their portfolio.
Using EngageSuite, Amplifier AI delivered personalised, AI-driven bonuses that unlocks revenue and increasing bonus adoption.
“We have witnessed first-hand how Amplifier AI unlocks new opportunities to drive an increase in engagement, retention and revenues, and we are looking forward to seeing the impact of real-time personalisation across more of our clients.”
Stian Enger Pettersen, Casino CEO, EveryMatrix
4 Steps to Real-time Experiences
Simple steps for fast results
Step 1: Live Event Trigger
Amplifier AI ingests live player data in real-time across Casino, Sports, Crash Games, and Bingo
Step 3: Decision Engine
Amplifier AI's configurable decision engine drives possible action
Step 2: Predict Behaviour
Using historical and live behavioural data, Amplifier AI anticipates poor player experiences and the possibility of churn
Step 4: Personalised Player Action
Depending on eligibility and scenario, the system delivers awards such as bonuses
React in real-time
3 simple steps to Amplifier AI's Real-Time Experiences
Step 1
Integration
Anonymised transactional data
Minimise any roadmap impact by using existing transactional data feeds
Step 2
Utilise machine learning
Build behavioural profiles
Amplifier AI utilises our proprietary AI technology to build individual player behavioural profiles
Step 3
Delivery
Real-time player feeds
We deliver the data back to you in real time powering AI driven player experiences
Request and response example
In this case, if a player is flagged for predicted loss of engagement, the system assigns a specific reason code—such as Bad Beat—which details the likely cause of churn. The example below demonstrates how these insights are relayed back to the operator:
{
"reasonCode": 2,
"schema": 3,
"playerId": 2620637,
"sessionKey": "527493046",
"expirationTime": 1670317250278,
"playerExp": {
"betId": "527493046",
"selectionIds": "1163504926,1163504927",
"lossPct": 0.25,
"bets24h": 1,
"betsPerDay": 5,
"activeDays": 7,
"activeDaysPerWeek": 4,
"stakes24h": 3.32,
"stakePerDay": 18.7,
"stakeAmount": 4.4,
"betType": "AKO",
"totalOdds": 2.18,
"lossAmount": -5,
"betsLost": 3,
"betsLostLossAmount": -15
}
}
Frequently Asked Questions
What data is required?
To power Amplifier AI, you need to provide access to your betting transaction history. Additional data may be required depending on the features you select and the partners you work with. Our onboarding experts will guide you through a secure and efficient setup.
Who do you work with?
Amplifier AI powers real-time personalisation for leading operators, platforms, and studios worldwide — including EveryMatrix, Buzz Bingo, and Evoke. Visit the Customers page to explore their success stories.
Is my data secure?
Yes. Amplifier AI is hosted on AWS, using enterprise-grade infrastructure and robust security controls. All data is anonymised and stored in secure environments aligned to regional requirements and client agreements.
How does pricing work?
Amplifier AI is priced according to data volume, giving operators of all sizes the flexibility to unlock value quickly. Your Anthem expert will outline pricing during a demo.
Can I see a demo?
Yes. You can see Amplifier AI in action and explore how it delivers value for your players. Use this form to book a 30-minute walkthrough.
How quickly can we go live?
Timelines typically start from 8–10 weeks, but can vary depending on the modules you choose and your integration needs. Anthem’s team works closely with you to deliver a smooth onboarding — from data integration through to deployment — so you can begin realising value as quickly as possible.
Index
Engage players in the moments that matter
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