Future Anthem, the real-time AI platform powering personalisation for the global gaming industry, announces the introduction of Build Mode, a Platform-as-a-Service licence for customers and partners.
Build Mode opens Anthem’s industry-scale infrastructure to data teams. It provides an end-to-end capability from streaming and ingestion to storage, model development and deployment, and player interaction, across sports betting, casino, lottery and bingo.
The platform removes the need for expensive multi-year in-house builds, giving gambling organisations access to a best-in-class real-time architecture for data scientists, engineers and analysts.
Early previews of Build Mode will be shared at ICE 2026, offering the first AI Platform-as-a-Service built specifically for the gaming industry, delivered on real-time infrastructure already operating at scale, leveraging AWS and Databricks technologies.
Rich functionality out-of-the box
Build Mode offers a rich set of out-of-the box functionality, including connectors to key industry platforms and data streams, a 200-strong feature store for fast model development, and integrations with marketing platforms and player bonusing.
Build Mode works alongside Anthem’s existing core offerings of personalised Content Recommendations, Real-Time Experiences and Dynamic Audiences – products that are trusted by operators and enjoyed by their players globally. The Future Anthem AI platform is currently processing more than 11 billion bets per month across casino, sports, lottery and bingo.
Chris Conroy, Chief Data and Product Officer at Future Anthem, said:
“I am really excited to be able to announce Build Mode. As demand grows for faster experimentation and more direct access to real-time AI, Build Mode enables our customers to develop their own ideas, on proven infrastructure, without the cost and complexity overheads. I’m proud to offer our real-time data modelling capabilities to the industry’s data teams.”
Build Mode is currently in the early stages of deployment with selected pilot customers. Guided previews are available on request ahead of wider availability.
Registration for the launch at ICE, as part of Anthem’s AI Masterclass series, is available at: https://www.futureanthem.com/events/ice-2026/platform-launch
About Future Anthem
Future Anthem’s real-time AI platform powers personalisation for everyone - purposely crafted for the gaming industry.
We deliver personalised player experiences at scale in under 100 milliseconds, enabling operators to act in the moment, increasing engagement that drives sustainable growth.
Trusted by leading global gaming brands including BCLC, Betsson, Blueprint, Buzz Bingo, evoke and Playtech, Future Anthem combines advanced machine learning, AI and data science with deep sector expertise to create personalised experiences in the moments that matter.
For more information, visit www.futureanthem.com