Trusted by leading global brands
Future Anthem is proud to work with brands across Europe, America and Canada. Our customers include commercial operators such as Flutter, evoke, Betsson, Bet365, Buzz Bingo, as well as regulated lotteries such as BCLC, OLG, Allwyn and LQ.
William Hill delivered real-time personalisation in the biggest moments of the 2026 FIFA World Cup
Future Anthem powered real-time personalisation across William Hill's 2026 World Cup campaigns, using live player behaviour to shape every message, trigger and recommendation.
With Anthem, William Hill were able to:
- Trigger personalised marketing moments instantly, from milestone wins to risk-of-elimination alerts
- Build and target live player audiences across sports, markets and bet types in real time
- Deliver dynamic bet recommendations at the moment of email open, keeping every message relevant
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“Throughout the World Cup, we launched campaigns faster and responded to player behaviour as it happened, giving every player a more relevant experience.”
Séamus Nolan, CRM Strategy Manager, William Hill
BoyleSports has achieved 55% higher stakes per player with real-time AI
The Future Anthem real-time AI platform helped BOYLE Sports deliver impactful personalised marketing and game recommendations.
"By providing more relevant content and timely communications, we’ve seen a noticeable increase in player engagement and stronger campaign performance.”
Steve Payne, Gaming Director at BoyleSports
Buzz Bingo increased revenue by 10% by leveraging Future Anthem’s personalisation features
Buzz Group's Chief Product Officer, David Evans said: "Partnering with Future Anthem and leveraging their predictive models to create personalised recommendations and offerings has become a game changer for us."
Learn about the partnership with Godwin Allert & Chris Conroy
EveryMatrix generates a 3.5x ROI on bonus spend with Anthem's real-time, AI-driven bonuses
EveryMatrix harnessed Future Anthem’s real-time personalisation to trigger tailored bonus offers for casino players in-session — improving engagement and efficiency across their portfolio.
Utilising EngageSuite, personalised AI-driven bonuses unlocked incremental revenue and increased bonus adoption.
“We have witnessed first-hand how Anthem unlocks new opportunities to drive an increase in engagement, retention and revenues...”
Stian Enger Pettersen, Head of Casino, EveryMatrix
Betsson Group expands Sustainable Play across multiple European markets with Future Anthem
Future Anthem's behavioural intelligence enables Betsson to identify sessions signalling elevated risk and deliver timely, personalised interventions — strengthening responsible gaming at scale across diverse regulated markets.
With Anthem, Betsson were able to:
- Monitor live player behaviour to identify elevated-risk sessions in real time
- Deliver AI-driven, personalised interventions directly into responsible gaming workflows
- Scale proactive player protection across multiple regulated European jurisdictions
“Expanding our use of this technology ensures we're consistently proactive in how we support our players, with the speed and insight needed to make a real impact.”
Eduards Jakubovs, Head of Responsible Gaming at Betsson Group
How Blueprint Operations achieved a 9% stake uplift with personalised retail content
Blueprint Operations harnessed Future Anthem's real-time AI platform to deliver personalised game recommendations across its UK retail estate — driving measurable commercial uplift in the moments that matter.
“What previously took days of analysis now happens almost instantly, enabling our teams to focus on creating the best possible player experience.”
James Fergusson, Director of Product & Sales, Blueprint Operations
How a Tier 1 North American iGaming operator generated a 15% increase in stakes with Real-Time Jackpot Audiences
A leading North American iGaming operator deployed Jackpot Audiences within Future Anthem’s Dynamic Audiences module to activate real-time jackpot engagement aligned with live pot growth – increasing participation and revenue.
"With Anthem, operators are identifying the right players to engage in the right moments of the jackpot lifecycle."
Chris Conroy, Chief Data and Product Officer, Future Anthem
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Future Anthem and Casumo Partner to Deliver AI-Driven Content Personalisation
Casumo is live with Future Anthem’s all-in-one personalisation platform, powering personalised content recommendations for players
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BCLC and Anthem partner to establish AI and Data Innovation Hub in Vancouver
The partnership will create dedicated specialist team to develop and deploy AI to improve player experiences across gaming products and channels
Anthem supports Betsson Group by personalising player experiences
Through the use of Future Anthem’s real-time AI platform, Betsson Group uses the power of personalisation and risk monitoring to champion the way forward with safe player experiences
Powering personalisation for everyone
We deliver personalised player experiences at scale in under 100 milliseconds, enabling operators to act in the moment and drive sustainable growth.
"Partnering with Future Anthem has become a game changer for us.”
David Evans, Chief Product Officer, Buzz Group