Dynamic Audiences
A module of Amplifier AI
Create personalised audiences in real time
Drive revenue with real-time personalisation that engages & retains players, across sports and casino
See how Dynamic Audience enables targeted, personalised audiences
Audiences Created
In Real-Time
Enhanced
Targeting Capabilities
Configure & Automate
Custom Audiences
Simple Set-up
Powerful Integrations
10-20%
Increase in player retention
For a leading UK Sportsbook
20-30%
Increase in jackpot stakes
For a leading UK Operator
8-10x
Increase in marketing campaigns
For a leading European Sportsbook
8-12%
Increase active players
For a leading UK Sportsbook
Feature of Dynamic Audiences
Audience Identifier
Amplifier AI enables teams with hyper targeting capabilities to create highly personalised audiences in real-time.
See use cases of Audience Identifier below:
Respond to events in real-time
From a fall at the first hurdle to a player being sent off, inform your players instantly.
Utilise live data to create audiences
E.g. communicate with Acca players with lowering engagement after key events.
Cross-sell casino to sports players
Market to sportsbook players who are not currently active on casino, and vice versa.
Communicate with high-value players
Send personalised campaigns and offers that help to retain key players.
Feature of Dynamic Audiences
Live Sports Statistics
Utilising team, player, and event-specific data points in real-time to create more personalised messages
Feature of Dynamic Audiences
Jackpot Identifier
Amplifier AI constantly monitors pot sizes and automatically messages the most receptive audiences in real time to increase jackpot game engagement.
Feature of Dynamic Audiences
Personalised Marketing Content
Amplifier AI provides marketing teams configurable, real-time player attributes to enable personalised marketing stories
Case study
Evoke won the race to real time personalisation at Cheltenham — powered by Amplifier AI
Evoke delivered real-time, personalised experiences to engage players with timely, relevant and personalised offers that increased retention both before and after the event.
Personalised marketing emails were triggered and delivered via Movable Ink, sent to targeted audiences during the festival’s biggest moments.
10-20%
increase in player retention
200%
boost in marketing engagement
2x
increase in open rates
"Future Anthem have enabled our teams to rapidly test new ideas. We are delighted to continue leveraging Anthem’s technology to further personalise our player experiences.”
Matt Baulk, Head of Personalisation, Evoke
React in real-time
3 simple steps to Amplifier AI's Dynamic Audiences
Step 1
Integration
Anonymised transactional data
Minimise any roadmap impact by using existing transactional data feeds
Step 2
Utilise machine learning
Build behavioural profiles
Amplifier AI builds detailed behavioural profiles using models that analyse sessions, preferences, and game metadata.
Step 3
Delivery
Real-time player feeds
Real-time recommendations and audiences are delivered to power personalised player experiences.
Use Audience Identifier to easily create your own audiences in real-time
Frequently Asked Questions
What data is required?
To power Amplifier AI, you need to provide access to your betting transaction history. Additional data may be required depending on the features you select and the partners you work with. Our onboarding experts will guide you through a secure and efficient setup.
Who do you work with?
Amplifier AI powers real-time personalisation for leading operators, platforms, and studios worldwide — including EveryMatrix, Buzz Bingo, and Evoke. Visit the Customers page to explore their success stories.
Is my data secure?
Yes. Amplifier AI is hosted on AWS, using enterprise-grade infrastructure and robust security controls. All data is anonymised and stored in secure environments aligned to regional requirements and client agreements.
How does pricing work?
Amplifier AI is priced according to data volume, giving operators of all sizes the flexibility to unlock value quickly. Your Anthem expert will outline pricing during a demo.
Can I see a demo?
Yes. You can see Amplifier AI in action and explore how it delivers value for your players. Use this form to book a 30-minute walkthrough.
How quickly can we go live?
Timelines typically start from 8–10 weeks, but can vary depending on the modules you choose and your integration needs. Anthem’s team works closely with you to deliver a smooth onboarding — from data integration through to deployment — so you can begin realising value as quickly as possible.
Create personalised audiences in real time