Game Data Science: A new anthem

Listen to your game data to improve the playing experience for everyone

Real time automation

Effortlessly unlock opportunities in your games


Personalise the player experience, responsibly

Data Driven Growth

Leverage your game data to make better decisions

Lead the way

Stay ahead of competition using machine learning

Safe and secure

Hosted in the cloud, your data is safe with us

Simple integration

Realise improvements in less than four weeks


Leverage our gaming expertise alongside your team


Analyse every bet in real time to improve player engagement

Abstract photo with lots of orange lamps reflecting in mirrors

Unlock valuable opportunities in your games

Future Anthem combines data, technology and professional services to offer Game Data Science as a Service to the global gambling industry

Anthem Recommends


Customise your lobbies and CRM for the Spotify generation with automated & intelligent recommendations.

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Anthem Amplifier

Portfolio optimisation

Increase player retention and game engagement by listening to your game data in real time.

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Anthem Safer Play

Responsible gambling

With bet-level data, proactively identify players at risk in real time directly from in game activity.

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Anthem Inside

Data-driven design

Apply a data driven approach to game design to increase game sales and successful launches.

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Mitigating Stake Limits

Anthem's solution for operators and games studios to assess and mitigate the impact of potential stake limits.

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Anthem Inside

Jackpot optimisation

Get the most from your jackpot games - optimise engagement, profitability and player retention post pay out.

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Some of our clients

We're delighted to be working with these leading & progressive gaming companies amongst our customers:

What we do

Optimising your games portfolio

The Anthem team has helped both operators and studios with multiple improvements across promotional Free Spins, game engagement, player exit and to design better games.  Find out how our products help grow revenues and market share whilst offering a responsible player experience.

What we do


State of Online Gambling / 2021

The online gambling industry changes at high speed. Most industries would struggle to cope with the pace. As a pioneer in the sector, using game data science and AI to improve the player experience, the team at Future Anthem were keen to take a pulse on the industry.

Along with our partners Gaming Intelligence, presented here are some headlines from the results of our State of Online Gambling 2021 survey. We hope you enjoy the summary.

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Free Guide

7 Ways to Get More from Your Casino Games

In a competitive marketplace, using Game Data Science to optimise your games is key to engaging and retaining players effectively and responsibly.

Listen closely to game data and you can compose the perfect plan to improve the player experience for all.

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Free guide

Bet Limits for Online Slots:
Your Players are at Stake

It is well documented that the UK Government are committed to a complete overhaul of gambling regulation over the course of this Parliament.

In this guide, Future Anthem details how operators and studios can assess, plan and mitigate the impact of potential stake limits on their existing portfolios and players.

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Free Guide

Game Play:
The next frontier for Responsible Gambling

Responsible gambling technology is evolving at pace. In just a few short years, industry practices have progressed from Excel and SQL databases to machine learning algorithms.

In this guide, Future Anthem details how to listen to player and game behaviours to provide cutting edge responsible gambling solutions. 

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Tune into data

Read more from Future Anthem's game data science blog

Get the latest data insights from the expert team at Future Anthem and be the first to know about product updates and company news.  Hear from data experts from inside and outside the gaming industry.

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