Sports Feature Release

Future Anthem launches AI-driven personalised Bonus Recommendations to optimise operator bonus spend

Posted by Vlad Muresan, Product Manager on August 24 2023

Newest module of Amplifier AI for sports betting companies increases player engagement by empowering CRM teams with unmatched bonus accuracy and speed at scale

Future Anthem announces the launch of its new, cutting-edge Bonus Recommendation module that identifies players and suggests an optimum bonus award amount. By combining proprietary machine learning models, built for the gambling industry, with anonymised transactional data, Amplifier AI can rapidly produce personalised bonus recommendations, seamlessly integrated into promotions.

Designed initially for sports betting operators, this AI-driven approach to optimising bonus expenditure revolutionises the way bonuses are offered — enhancing player satisfaction.

This new module complements Amplifier AI’s existing sports Churn Prevention module — designed to move operators from reactive to predictive responses, predicting player departure with real-time interventions and bonuses.


Ian Tibot, Chief Product Officer at Future Anthem, explained, “The sports industry is fiercely competitive, and bonuses play a pivotal role in attracting and retaining customers. Traditionally, operators have either provided generic bonuses to all players or segmented customers into basic spending tiers. However, this approach lacks personalisation and often leads to either underspending on valuable players or overspending on players where bonuses will not maximise their revenue impact.”

"With Anthem's new Bonus Recommendation module, we analyse individual player behaviours and similarities, creating an AI co-pilot for promotional teams to use as a crucial input in personalised player reward strategies."


The benefits of the Bonus Recommendation AI

1. Optimise Spend with AI: Assist your CRM teams in making informed decisions on optimal bonus values, based on customer's lifetime value. This optimisation ensures that your budget is utilised effectively, leading to increased player satisfaction and loyalty.

2. Targeted Awards with AI: Allow your marketing teams to work quickly and effortlessly by identifying who to bonus and when.

3. Respond in the moment: Real-time transactional data facilitates rapid interventions to reward and retain players when it matters most.

4. Churn Prevention: In tandem with Amplifier AI’s Churn Prevention module, operators can accurately predict and prevent churn by offering bonuses in real-time — increasing player retention for valuable customers and reducing attrition rates.


Equipping marketing and CRM teams

Depending on the region, level of competition and opportunity, operators often spend between 20-40% of revenue on marketing — making the allocation of funds critical to overall margins.

Ian Tibot stated, "The Bonus Recommendation engine is an AI co-pilot, where marketing team members can leverage our feeds to make data-driven decisions and easily scale their successes through automation."

With player-level bonus value recommendations, CRM teams can work side-by-side with AI to increase the ROI, player loyalty and bonus efficiency. 


Getting live

The integration process is quick and seamless: within days of receiving anonymised transactional data, the Bonus Recommendation module is live and sending recommendations.

All that is required is either real-time or daily data, based on recent customer behaviours. CRM teams can receive recommended bonus values for every player through a variety of convenient methods, either CSV file, or API integration into internal or third-party systems.

To learn more about Amplifier AI's Bonus Recommendation module and explore its benefits for sports operators, please book a demo.


About Future Anthem

Future Anthem humanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly.

Trusted by the world’s leading gambling operators and studios – including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon – Anthem was named Data & AI Partner of the Year at the 2022 EGR B2B Awards and Software Rising Star in 2021. Future Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme.