Player Optimisation

Amplifier AI

See how your players really play

Understand the player behaviours and key trends that drive your revenue


Player behaviours

Like never before


Commercial trends

And key opportunities 




By true popularity


New launches

Against your hits

"RAW believes in using data to build better products and Amplifier AI will allow us to understand how players are engaging with our new SuperSlice games so that we can find our secret SuperSlice® sauce..."

Tom Wood, CEO, RAW iGaming

RAW utilise Amplifier AI for Casino

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AI that personalises every step of the player journey

Here are some of the quick-to-deploy features of Amplifier AI.

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Player behaviours

Visualise player behaviours like never before


Commercial & sales

Identify commercial trends & opportunities


Game performance

Index games by true popularity



Game launch

Instantly benchmark your new launches against your hits



React in real-time

3 simple steps to Amplifier AI's Behavioural Analytics

Step 1


Anonymised transactional data

Minimise any roadmap impact by using existing transactional data feeds

Step 2

Utilise machine learning

Build behavioural profiles

Amplifier AI utilises our proprietary AI technology to build individual player behavioural profiles

Step 3


Real-time player feeds

We deliver the data back to you in real time powering AI driven player experiences

Frequently Asked Questions


What data is required?

Anthem will require mandate access to all betting transactions and optional access to price feed, bonus transactions and deposit transactions. Our team of onboarding experts will be on hand to help you understand the most efficient and secure way to get this to us.

How does pricing work?

Amplifier AI is tiered according to the volume of your data. This means that operators of all sizes can instantly realise value. During your demo, your specialist will walk you through the options available to you.

Can I see a demo?

We'd love to show you the power of Amplifier AI. Use the meeting form at the above to book your 30-minute demo.

Who do you work with?

Amplifier AI is enjoyed by some of the world's most innovative operators including STS. Check out our customer page to learn more about our success stories.

Is my data secure?

The integrity of your data is paramount to us. For this reason, we chose Microsoft Azure as our platform provider because of its uncompromising approach to security and privacy. For more details of our security posture, please click here.

How long does it take to get live?

Our team of experts will work with you to ensure you start extracting value in as little as 3-4 weeks.