Portfolio Optimisation

A module of Amplifier AI

See how your players really play

Increase player engagement for measurable growth with data-driven decisions and never-before-seen views of player and game behaviours

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Learn about Optimise with this introduction from Katie Parratt

"RAW believes in using data to build better products and Amplifier AI will allow us to understand how players are engaging with our new SuperSlice games so that we can find our secret SuperSlice® sauce..."

Tom Wood, CEO, RAW iGaming

RAW utilise Amplifier AI for Casino | Read the full case study →

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AI that personalises every step of the player journey

Optimise is a module of Amplifier AI

Here are some of the key features of Optimise

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By true popularity

Cluster Players

Utilise AI to analyse players in personalised clusters for behavioural comparisons across games, utilising machine learning.


Index Game Launches

Quickly compare and benchmark game launches, assessing cash and free play: featuring a proprietary performance index.


Track Performance

Empower your teams with granular gameplay views to deeply understand game performance, utilising comprehensive trend analysis.


Increase Game Play

Access features to identify growth opportunities across your portfolio, including game retention and new player analysis.

Case study

Just Slots chooses Future Anthem as AI growth engine to fuel game development

Just Slots CCO Christine Parkhill said: “Future Anthem’s AI technology will allow us to make data-driven decisions to gain an edge in an incredibly competitive market as we look to diversify our product offering and expand our player base.”

Learn about Future Anthem from Christine Parkhill & Krzysztof Opałka

React in real-time

3 simple steps to Amplifier AI's Behavioural Analytics

Step 1


Anonymised transactional data

Minimise any roadmap impact by using existing transactional data feeds

Step 2

Utilise machine learning

Build behavioural profiles

Amplifier AI utilises our proprietary AI technology to build individual player behavioural profiles

Step 3


PowerBI dashboards

We deliver your personalised dashboards, enabling AI driven player experiences

Frequently Asked Questions


What data is required?

Anthem will require mandate access to all betting transactions and optional access to price feed, bonus transactions and deposit transactions. Our team of onboarding experts will be on hand to help you understand the most efficient and secure way to get this to us.

How does pricing work?

Amplifier AI is tiered according to the volume of your data. This means that operators of all sizes can instantly realise value. During your demo, your specialist will walk you through the options available to you.

Can I see a demo?

We'd love to show you the power of Amplifier AI. Use the meeting form at the above to book your 30-minute demo.

Who do you work with?

Amplifier AI is enjoyed by some of the world's most innovative studios including Blueprint Gaming. Check out our customer page to learn more about our success stories.

Is my data secure?

The integrity of your data is paramount to us. For this reason, we chose Microsoft Azure as our platform provider because of its uncompromising approach to security and privacy. For more details of our security posture, please click here.

How long does it take to get live?

Our team of experts will work with you to ensure you start extracting value in as little as 3-4 weeks.