Amplifier AI

For Sports

Join the race to real-time personalisation

Leading sports operators utilise Amplifier AI to personalise the player experience, increase engagement and drive revenue.


Reduction of churn

Real-time player interaction can prevent 24% of potential user churn with an 84% model accuracy



Increase in app open rate

Real-time personalisation can boost app open rates by up to 200% with personalised audiences.


Uplift in email engagement

Boost email open rates by 45% by implementing 1-to-1 personalised marketing emails


1 hour

saved per day

Leveraging automation, CRM team members can achieve a daily time savings of 1 hour


Sports just got personal

Amplifier AI is now for Sports

Download our 3-step playbook to win the race to real-time personalisation


Amplifier AI logo - new

AI that personalises every step of the player journey

Here are some of the quick-to-deploy features of Amplifier AI.

Book a demo

Bet Recommendation

Boost player engagement rates up to 3x with personalised experiences. Learn more →

 Bonus Recommendation

Retain players through customised bonus strategies and increase NGR up to 10%. Learn more →

Churn Prevention

Recover 24% of potential user churn and increase your active player base in real-time. Learn more →

Audience Identifier

Engage the right customers in real-time and increase player engagement rates up to 200%. Learn more →


Personalised Marketing Data

Increase email open rates to nearly 50% with 1-to-1 personalised communications. Learn more →



Receive a limited edition JBL Speaker

Be one the first 10 sportsbooks to book a demo

Eligibility criteria applies.

Join the race to real-time

"We are delighted to work side-by-side with an AI leader in Future Anthem to help us extend our personalised offerings, in real-time."

Mateusz Juroszek, CEO, STS

Real-time personalisation

3 simple steps to securely unlock Amplifier AI at ease


Step 1

Anonymised transactional data

Minimise any roadmap impact by using existing transactional data feeds 


Step 2

Behavioural profile

Utilising transactional data, individual behaviour profiles are created for every player


Step 3

AI outcomes

Amplifier AI can share data into your systems or through various data partners, including Adobe, Movable Ink and Playtech


Real-time personalisation in action

Future Anthem launches real-time sports personalisation with Poland's largest bookmaker, STS

Data and AI specialist evolves the sports betting experience following landmark personalisation partnership.

Learn more

 Coming soon to Amplifier AI for Sports

Sustainable Player Intervention

Improve sustainable play interventions by identifying problematic players 72% faster and delivering real-time player messages.

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AI Driven Player Acquisition

Acquire profitable players with lookalike profiles to deliver greater ROI through optimised ad campaigns.

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Player Behavioural Analytics

Grow revenue by seeing how players really bet and understand the behaviours that drive your revenue.

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Frequently Asked Questions


What data is required?

Anthem will require mandate access to all betting transactions and optional access to price feed, bonus transactions and deposit transactions. Our team of onboarding experts will be on hand to help you understand the most efficient and secure way to get this to us.

How does pricing work?

Amplifier AI is tiered according to the volume of your data. This means that operators of all sizes can instantly realise value. During your demo, your specialist will walk you through the options available to you.

Can I see a demo?

We'd love to show you the power of Amplifier AI. Use the meeting form at the above to book your 30-minute demo.

Who do you work with?

Amplifier AI is enjoyed by some of the world's most innovative operators including STS. Check out our customer page to learn more about our success stories.

Is my data secure?

The integrity of your data is paramount to us. For this reason, we chose Microsoft Azure as our platform provider because of its uncompromising approach to security and privacy. For more details of our security posture, please click here.

How long does it take to get live?

Our team of experts will work with you to ensure you start extracting value in as little as 3-4 weeks.