Amplifier AI

For Casino

Join the race to real-time personalisation

Leading casino operators utilise Amplifier AI to personalise the player experience, increase engagement and drive revenue.


Increased NGR

Real-time churn prevention increases NGR with personalised bonuses


More spins

Personalised game recommendations increases player engagement


Reduced risk

Reduction in Unified Risk Score for players who have received a personalised pop-up two weeks previously



More games played

Utilising personalised game recommendations that increase game diversity


Amplifier AI icon-1

AI that personalises every step of the player journey

Here are some of the quick-to-deploy features of Amplifier AI.

Book a demo

Game Recommendation

Boost player engagement rates up to 30% with personalised experiences.

 Bonus Recommendation

Retain players through customised bonus strategies and increase NGR up to 10%.

Churn Prevention

Recover potential user churn and increase your NGR by 8% in real-time. 

Audience Identifier

Engage the right customers in real-time and increase player engagement rates up to 200%. 


Personalised Marketing Data

Increase email open rates to nearly 50% with 1-to-1 personalised communications.


"Working with Future Anthem to leverage their predictive models which create personalised recommendations takes our site personalisation to the next level..."

David Evans, Digital Operations Director, Buzz Bingo

Real-time personalisation

3 simple steps to securely unlock Amplifier AI at ease


Step 1

Anonymised transactional data

Minimise any roadmap impact by using existing transactional data feeds 


Step 2

Behavioural profile

Utilising transactional data, individual behaviour profiles are created for every player


Step 3

AI outcomes

Amplifier AI can share data into your systems or through various data partners, including Adobe, Movable Ink and Playtech


Frequently Asked Questions


What data is required?

Anthem will require mandate access to all betting transactions and optional access to price feed, bonus transactions and deposit transactions. Our team of onboarding experts will be on hand to help you understand the most efficient and secure way to get this to us.

How does pricing work?

Amplifier AI is tiered according to the volume of your data. This means that operators of all sizes can instantly realise value. During your demo, your specialist will walk you through the options available to you.

Can I see a demo?

We'd love to show you the power of Amplifier AI. Use the meeting form at the above to book your 30-minute demo.

Who do you work with?

Amplifier AI is enjoyed by some of the world's most innovative operators including STS. Check out our customer page to learn more about our success stories.

Is my data secure?

The integrity of your data is paramount to us. For this reason, we chose Microsoft Azure as our platform provider because of its uncompromising approach to security and privacy. For more details of our security posture, please click here.

How long does it take to get live?

Our team of experts will work with you to ensure you start extracting value in as little as 3-4 weeks.