Industry Newsletter

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Posted by Future Anthem on December 21 2023

Wow. As we count down the days to the end of 2023, what a year it has been at Future Anthem.  

I don’t have enough space here to even begin to cover all the highlights but read on and you’ll find out more about our ‘greatest hits’ in my latest blog

Thank you to everyone who has been on this amazing journey with us – whether you’ve joined us along the way over the last 12 months and seen us go from strength to strength or have been part of our story from the start. 

I’m so proud of the team and how much we’ve grown and we’re all incredibly thankful to our customers for helping develop Amplifier AI and personalising experiences like no other. 

What’s the next big thing for Anthem? You won’t have to wait long – make sure you see us at ICE to find out more. 

Before then – happy holidays!

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Leigh Nissim
Founder & CEO

Chart-topping achievements in Anthem wrapped 

‘2023 achievements’ – the title on the infographic below refers to the year but it could almost be the sum of our accomplishments over the last 12 months!

Red-hot product launches, near-perfect staff and customer retention rates, rapid revenue and team growth, data at scale… there’s plenty to shout about – check it out.

square format (4)Read the full blog here

What can casinos learn from Netflix to deliver next-level player personalisation?

As the 24th most-visited website in the world, with 250m global users and a $200+ billion market cap, Netflix has been built on perfecting personalisation. 

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Our new email series, From A to I, outlines how casinos can learn from the streaming giant. From personalised content, churn prevention, marketing, and much more, this 9-part email series will break down the essential learnings that every casino can take from Netflix, and how to quickly begin implementing them.

Subscribe to the email series

ICE Breakers: Network & Learn ❄️

We’re getting ready to host an awesome foursome of networking events during ICE, where you will be able to get insights on a range of hot topics. 

These sessions will be held a few minutes away from ExCeL at the Crowne Plaza Hotel – make sure you register here to join us at one or more of the following events: 

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Register for the events

Return of the Hack ⚙️

After the success of our summer Anthem Hack Day, the company gathered for an end-of-year version, where we split into six cross-departmental teams to develop innovative ideas that address customer needs.

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The day concluded with each team conducting a Dragons’ Den-style pitch and the concepts will now be turned into product releases that will be part of our H1 2024 roadmap.

License to thrill at the Anthem Christmas Ball 🎄

The theme was Royale, Casino Royale. And AnthemBall was an absolute blast as we dusted off the dancing shoes and got into the festive spirit.

First up was cocktails, canapes and a company quiz, before a banquet at the Farrier in Camden Stables Market, then some serious shape-throwing at the main event.

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Oh my gosh - we can't wait to tell you about our Christmas cracker! 

Like all the best Christmas gifts, this one’s still under wraps at the moment but we’re working on a real festive treat that we can’t wait to tell you about – keep an eye out on our LinkedIn later this week to find out more. 🎁

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Be swift to win an Xmas gift

There’s no prize for being second place. Not in this competition anyway. The speediest person to reply to this email will win a special gift from Anthem. Check out the first newsletter of 2024 to see who has the fastest fingers! 

If you enjoyed this, keep up with Future Anthem by forwarding it or sharing it with a friend. And be sure to follow Future Anthem on Spotify to tune into our monthly earworms, handpicked by a different team member!



Jessica Wu
Head of Marketing, Future Anthem


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