Future Anthem appoints Betway’s ex-Head of Marketing for Canada

Posted by Leigh Nissim, CEO and Founder on March 09 2023

Data and AI market leader makes a statement of intent with the appointment of a new Head of Marketing

London, 8th March 2023 — Future Anthem, the pioneering AI and game data science powerhouse has appointed Jessica Wu as Head of Marketing as the company continues to build on its record growth and deliver ambitious expansion plans.

Wu, whose experience includes regulated markets, GTM strategy, sports, and acquisition marketing, will be responsible for spearheading Future Anthem’s marketing efforts, as the company looks to cement itself as a leader in the North American sports betting and iGaming landscape.

She joins Future Anthem after spending two years at Betway as the Head of Marketing, in Canada. In her role, Jessica was responsible for leading all marketing strategies in the region as the leading sportsbook and casino made its debut in the newly regulated Ontario market.

Jessica Wu_Headshot 1 (1)

Wu said: “I am passionate about crafting stories that resonate and building brands that people love.”

“It’s an optimal time to build out the marketing strategy and I’m very excited to join the team – we plan to focus more on our AI products and the amazing results they are achieving for our customers and their players. The company is making great waves within the industry – I couldn’t be happier to be part of this journey as we continue to grow from strength to strength.”

Future Anthem CEO Leigh Nissim said: “We are home to the brightest minds in the business, and I am thrilled to be welcoming Jessica to the Future Anthem team.

“She brings valuable industry and market experience, having enjoyed demonstrable success at Betway in North America, and she comes equipped with fresh and exciting ideas that can help propel us to new heights as we continue our global expansion.”

Future Anthem has grown its workforce by an impressive 54% in the last 12 months, including the appointment of Matt Nichols as General Manager of the Americas, Laura Bird as Chief Financial Officer, and Ian Tibot as Chief Product Officer.


About Future Anthem

Future Anthem humanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly.

Trusted by the world’s leading gambling operators and studios – including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon – Anthem was named Data & AI Partner of the Year at the 2022 EGR B2B Awards and Software Rising Star in 2021. Future Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme.


Amplifier AI

Follow Jessica Wu, Head of Marketing at Future Anthem