Anthem Safer Play Press Partnership

Partnership with GVC Group: Safer Gambling Initiative

Posted by Leigh Nissim, CEO and Founder on December 01 2020

Note: In September 2020, GVC announced that it would be changing its name to Entain plc


We are delighted to announce our Safer Gambling initiative with GVC Group (LSE:GVC) - a FTSE100 company and one of the world's largest sports-betting and gaming groups, operating both online and in the retail sector.

Our Game Data Science capabilities will further enhance GVC's existing detection technology to enable earlier identification of players who begin to exhibit potential early signs of problem gambling behaviours in casino games.

Shay Segev, GVC's CEO said:

"As we set out last week with the launch of ARC, our new Safer Gambling programme, we are committed to leading the industry on safer gambling issues. Our proprietary technology provides us with unparalleled insight into player behaviour and we are now enhancing this capability by working with partners to provide additional scientific based insight."

Leigh Nissm, CEO of Future Anthem said: 

"We are delighted to be working with a market-leader such as GVC, who have demonstrated their commitment to improving player safety and taking a science-led approach to player protection. We are excited to demonstrate how our Game Data Science solution will enable GVC to build on this approach, delivering even greater insight in to their player behaviours on casino games."

Read the full release here.