All modules
Retail gaming personalisation
A growing network of cabinets, powered by real-time AI — surfacing the right games for every player, at every venue. Future Anthem brings real-time personalisation to retail, using live player behaviour to create experiences that increase engagement and drive sustainable commercial growth.
Personalise full cabinets
From ordering to content
Configured for every venue
Cabinets tailored by location
6+ personalised carousels
Ready to deploy
Fully automated ROI dashboards
For a clear business case
The power of personalisation
5-6%
Increase in stakes
Per cabinet
£200+
Revenue uplift per cabinet
Based on initial results
Content Recommendations
Personalise cabinet content based on real player behaviour, at machine or venue level — with advanced measurement built in to track performance, detect fraud, and uncover opportunities across RTP, session length, and VTP.
Learn more about Content Recommendations.
Coming soon to retail personalisation
Real-Time Experiences
Reduce bonus waste and reach players at risk of churn with targeted, timely offers — maximising ROI on every award.
Learn more about Real-Time Experiences.
Coming soon to retail personalisation
Sustainable Play
Monitor and respond to at-risk player behaviour in real time, across every player journey.
Learn more about Sustainable Play
Case study
How Blueprint Operations achieved a 9% stake uplift with personalised retail content
Blueprint Operations harnessed Future Anthem's real-time AI platform to deliver personalised game recommendations across its UK retail estate — driving measurable commercial uplift in the moments that matter.
“What previously took days of analysis now happens almost instantly, enabling our teams to focus on creating the best possible player experience.”
James Fergusson, Director of Product & Sales, Blueprint Operations
Popular Games
Displays the most popular games across the entire retail operator's network, ranked based on stakes/spins/launches.
Shop Favourites
Highlights the most popular games in each individual cabinet or venue excluding any Popular Games in the top row.
Featured Games
Games from the retail operator's portfolio that showcase and feature within the personalised menus.
Games by Type & Theme
Highlights shop favourites based on game type or theme, using metadata to showcase popular player preferences (e.g. fruit, megaways, slots etc) within each venue.
Newest Games
Showcases the 6 most recent game releases, ordered from the newest (left) to the 6th newest (right).
More Games
Includes either the remaining Shop Favourites beyond the top 6 or games specified by the retail operator.
Advanced AI models powering personalised retail recommendations
Future Anthem personalises recommendations by analysing player behaviour, preferences and betting patterns to deliver relevant and timely recommendations.
Significant Activity Model
Understand and assess every session to categorise whether it can be noted as ‘significant’. Remove the noise of promotions and low engagement sessions.
Content Sequencing Model
Predict player content sequences given activity so far. Differentiate by lifecycle and commercial target: e.g. conversion for players within early lifecycle.
Collaborative Filtering
Recommendations based on similar player profiles and their preferred content and their favourites. Popular content down-weighted in outputs, but not from inputs.
Content Similarity
Driven by Future Anthem's proprietary game similarity engine— recommending similar content to players’ favourite games based on feature similarity and how games operate.
How retail gaming personalisation works
3 steps to Future Anthem's Content Recommendations
Integration
Anonymised transactional data: Connect using existing transactional data feeds with minimal development overhead
Utilise machine learning
Build behavioural profiles: Future Anthem utilises proprietary AI technology to build individual player behavioural profiles
Delivery
Real-time recommendations: Recommendations delivered in real time or batch, ready to surface at every touchpoint
Frequently Asked Questions
Everything you need to know about retail gaming personalisation — from how the engine works to getting up and running.
What is retail gaming personalisation?
AI-driven personalisation for land-based gaming cabinets — surfacing the most relevant games for each player, at each venue, based on real player behaviour across the operator's network.
How does the recommendation engine work?
Future Anthem builds behavioural profiles for each venue or cabinet using a combination of models — including Collaborative Filtering, Content Similarity, Content Sequencing, and Significant Activity detection — to surface the most relevant content in real time or batch.
Which carousels are available out of the box?
Six pre-configured carousels are available: Popular Games, Shop Favourites, Featured Games, Newest Games, Games by Type & Theme, and More Games. Full pages can also be personalised, from ordering to content.
Is my data shared with other operators?
No. All data is customer-specific and fully isolated — there is no cross-operator visibility.
What data is required?
Anonymised transactional data as a minimum — game launches, stakes, spins, and session timestamps. Additional metadata such as game type, theme, and provider can be added to enable further use cases including Favourite Games by Type or Theme.
How quickly can we go live?
Typically 3–6 weeks, depending on data access and your technical setup. Future Anthem supports integration via API, direct CMS, SFTP file export, and cloud storage.
How is performance measured?
Through structured A/B testing and automated ROI dashboards, tracking performance across stakes, spins, session length, RTP, and VTP — at cabinet and venue level.
What support is available post-launch?
Quarterly Business Reviews, a dedicated success manager, and ongoing strategy support to help you scale personalisation across your retail estate.
Make every moment matter
Learn how to design real-time experiences that resonate, increase engagement, and drive sustainable growth.
“We have witnessed first-hand how Future Anthem unlocks new opportunities to drive an increase in engagement, retention and revenues...”
Stian Enger Pettersen, Casino CEO, EveryMatrix