With our automated real-time feeds that span game recommendations and promotions to target players intelligently, operators and studios can improve portfolio performance and player engagement responsibly.
Anthemetrics (read more) uses game data to provide a detailed understanding of player behaviours on games, markets, and brands, predicting and optimising game values, player behaviours, game journeys, Free Spins, game engagement, play frequency amongst other factors.
Increase player retention and game engagement to grow market share in a competitive market.
Anthem’s responsible gambling solution Safer Play uses machine learning to improve online gambling safety for players, operators, and studios with the gambling industry’s first independent solution to proactively detect in-session wagering behaviours that indicate the Markers of Harm.
With bet-level data, Future Anthem provides an in-depth assessment of play patterns to equip and augment your teams’ capability to detect risks, directly from in game activity in real time.
Future Anthem delivers a data driven approach to game design, leveraging game and player data to identify the optimum player traits and features for game design, targeted at specific customer groups and categories.
At the same time, take a responsible approach to game design by understanding which features drive the Markers of Harm and problem gambling.
Get the most from your investments and roadmaps by using game data to maximise your chances of success.
Anthem has the solution for operators and games studios who are seeking to assess and mitigate the impact of online stake limits.
Our machine learning models identify affected players, potential revenue losses for the casino or studio, but also projections by theme, feature and game cluster, as well as the network loss for individual games.
Anthem’s Game Data Science approach analyses billions of spins to recommend the optimal games mix post stake limits, and which game parameters will best retain players and revenues.
Get the most from your jackpot games by using game data to optimise jackpot engagement, profitability and player retention post pay out.
We take a statistical approach to modelling jackpot seeds and contributions to recommend the optimum financial construct of your jackpot games, whilst our player behavioural models identify and delineate how jackpot players interact with your jackpot games to fine tune jackpot promotions both in real-time and dynamically based on pot sizes.