Sports Feature Release

Future Anthem unveils Bet Recommendation AI: engaging players with personalised experiences

Posted by Vlad Muresan, Product Manager on August 31 2023

Amplifier AI’s latest feature enables sportsbooks to offer fully personalised player experiences from the homepage to the betslip

Future Anthem is thrilled to officially announce their ground breaking new personalisation feed - Bet Recommendation AI.

Designed with the power of machine learning and data processing at scale, this innovative solution is set to revolutionise the sports betting industry by empowering operators to offer 1:1 bet recommendations that consider behavioural play, user similarity, key events, popular bets, and much more.

The AI-driven recommendations are configured flexibly and can be integrated quickly across the player journey to power fully personalised player experiences.

The current issues at play

With almost infinite betting styles, operators currently struggle to provide the right content to every player. The time taken to navigate to desired bets tests player patience and often leads to churn. In addition, the one-size-fits-all capability of the CMS does not allow for sportsbooks to tailor their offering to player preferences without risking breaking the core navigation of a site.

Ian Tibot, Chief Product Officer at Future Anthem, shared “Our vision with Bet Recommendation AI is to empower sportsbooks to put each individual player first and meet their personalised needs from the moment they land on the website to every engagement thereafter. By enabling sportsbooks to tailor their offering to new players, those who only ever bet on one sport, and the “casual” customer who bets across all sports, we enhance player experiences and ultimately drive higher revenue."

"Our focus on personalisation empowers operators to connect with their players on a deeper level, utilising AI to ensure that players are guided to betting opportunities that resonate with their preferences.”

Key benefits of Bet Recommendation AI

1. Personalised for every player: The solution's flexibility is highlighted by its ability to adapt to various use cases, from player discovery to navigational scenarios. This enables operators to provide a personalised betting experience that resonates with each player at every stage of their journey.

2. Empowering product & CRM teams with AI co-pilot: Bet Recommendation AI works side-by-side with CRM teams with a co-pilot approach, enabling them to experiment across the entire player journey with confidence that the content they are promoting to players is relevant to them. The plethora of use cases allows marketing teams to keep content fresh and engaging for players.

3. Measurement out of the box: Operators can offer recommendations that match their specific business objectives and easily track the performance over time, whether they aim to increase bets per player, improve margins, raise Average Revenue Per User (ARPU) or encourage accumulators & parlays — Amplifier AI assists at every step.

Getting live

The integration process is quick and seamless: within a short timeframe of receiving anonymised transactional data, the Bet Recommendation AI module can be up and running, sending recommendations.

Anthem’s team of personalisation and data experts guide you through the steps needed to integrate and identify high-value use cases with proven revenue uplifts. We will run workshops to map organisational goals and the capability of Amplifier AI to define a personalisation roadmap that quickly enhances your player experience.

Integrations can be direct with your core data infrastructure or via our many third-party integrations with the likes of OpenBet, Adobe, Movable Ink, and many more.

To learn more about Amplifier AI's Bet Recommendation AI module and explore its benefits for sports operators, please book a demo.


About Future Anthem

Future Anthem humanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly.

Trusted by the world’s leading gambling operators and studios – including STS, William Hill, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon – Anthem was named Data & AI Partner of the Year at the 2022 EGR B2B Awards and Software Rising Star in 2021. Future Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme.