Press Awards

Future Anthem Powers Buzz Bingo’s Award-Winning Innovation in Casino at EGR Awards Marketing & Innovation Awards 2024

Posted by Jake Chody, Head of Product Marketing on June 17 2024

Buzz Bingo Honoured for Outstanding Achievements in Personalised Player Experiences Utilising Anthem’s Amplifier AI

Future Anthem, the pioneering AI and data science powerhouse, celebrates the remarkable achievements of its partners at the EGR B2B Awards 2024.

Buzz Bingo, powered by Anthem’s all-in-one personalisation product Amplifier AI, won the Innovation in Casino award, marking a significant milestone in the industry. Additionally, Anthem partners William Hill, EveryMatrix, Betsson, and OpenBet were also honoured at the awards.


Buzz Bingo’s Award-Winning Journey

In June 2022, Buzz Bingo, the UK’s largest retail bingo chain and operator of the award-winning, partnered with Future Anthem to address critical challenges in player retention, relevance, and operational efficiency. Utilising the Retain module of Future Anthem’s Amplifier AI product, Buzz Bingo transformed its player experience through advanced machine-learning algorithms that humanise behavioural data with AI.

“Partnering with Future Anthem and leveraging their predictive models to create personalised recommendations and offerings has become a game changer for us." said David Evans Chief Product Officer, Buzz Bingo. "We’re thrilled to expand our offerings and player interactions, solidifying Buzz Bingo as a standout online gaming brand.”


Celebrating Industry-Wide Impact

Future Anthem is proud to be working with leading businesses that are consistently receiving recognition for their forward-thinking approaches.

William Hill, another esteemed partner of Future Anthem, received the Personalised Marketing Campaign award at the EGR B2B Awards 2024. Its collaboration with Movable Ink delivers highly personalised marketing content, as well as enhancing player engagement and loyalty through data-driven strategies.

Alongside Buzz Bingo and William Hill, our partners EveryMatrix, Betsson, and OpenBet were also celebrated at the awards, underlining the industry-wide impact of our innovative AI solutions.

Ian Tibot, Chief Commercial Officer of Future Anthem, expressed his pleasure: “We are overjoyed to see our partners receive such prestigious awards. It is a testament to the power of Amplifier AI and the collaborative efforts of our partners.

“We are committed to driving innovation and personalisation across the industry, ensuring that every player interaction is informed, relevant, and enjoyable.”

For more information and to book in a demo of Amplifier AI visit: 


About Future Anthem

Future Anthem humanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly. Future Anthem is trusted by the world’s leading gambling operators and studios including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon. Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme, and is a recipient of several industry awards, including Data & AI Partner of the Year at the EGR B2B Awards.

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