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Buzz Bingo partners with Future Anthem to personalise player experiences

Posted by Jake Chody, Product Marketing on June 22 2022

Future Anthem delivers Personalisation module of Amplifier AI

London, Wednesday 22 June 2022 — Buzz Bingo, operator of the UK’s largest retail bingo chain and the multi-award-winning brand, has partnered with leading AI solutions provider Future Anthem.

Future Anthem is delivering the Personalisation module of its game-changing Amplifier AI, the all-in-one product built to personalise the player experience for everyone, that combines machine learning models and sophisticated data engineering.

Future Anthem’s unique algorithms – built for the gambling industry – humanise behavioural data with AI to enable real-time personalisation that increases retention rates and improves commercial performance.

Personalisation improves in-lobby game recommendations and will help, which offers the most popular slots and casino games in addition to online bingo, also optimise its game release pipeline.

Buzz bingo


David Evans, Digital Operations Director at Buzz Bingo: “Buzz Bingo strives to offer the best player experiences possible and we’re always looking for new, innovative ways to improve our gaming products. Working with Future Anthem to leverage their predictive models which create personalised recommendations takes our site personalisation to the next level - we’re impressed with the outputs and results at this early stage.”

Chris Conroy, Chief Data Officer at Future Anthem, adds: “Buzz Bingo integrating the Personalisation module of Amplifier AI is another major endorsement of its capabilities. We’re excited to help them develop their offering, recommendations, and player interaction to underline Buzz Bingo as a stand-out online gaming brand.”

Personalisation is one of three Amplifier AI modules casino operators and game studios can use to boost performance, alongside Customer Experience and Performance Optimisation.


About Buzz Bingo

Buzz Bingo is the UK’s largest retail bingo operator and launched its online platform, in September 2018, which is already one of the leading online bingo brands in the UK.

Buzz Bingo’s cross-generational community numbers over 1.1 million active club members, where 91 clubs welcome thousands of players through their doors to enjoy bingo, play slots games, enjoy food and drink and experience a great night out. As a leading entertainment brand, Buzz Bingo gives players the chance to grab a Big Buzz Special each day, creating £50k jackpot winners on average once a week.

With clubs located around the country, customers can expect something different at every Buzz Bingo venue, from the Slough club which once hosted Frank Sinatra and the Rolling Stones, to the Russian Orthodox style of the famous Tooting club, customers can enjoy a night out at some of the most unique venues in the country.

Buzz Bingo runs its clubs and website from its Nottingham and London headquarters.

1. Buzz Bingo rebranded from Gala Leisure Ltd in May 2018 following the sale of Ladbrokes Coral Group Plc’s retail clubs.


About Future Anthem

Future Anthem humanises data with AI to personalise the player experience for everyone. Amplifier AI is powered by Anthemetrics - the gambling industry’s first game data science platform - which has processed 60 billion real money casino spins, 111 billion social casino spins across more than 250 million player hours with meta data across more than 20,000 games. Leveraging the power of the Microsoft Cloud, Anthemetrics is a highly secure platform that processes anonymized transactional data at scale.

Future Anthem is trusted by some of the world’s leading gambling operators and studios, including Betfred, Big Time Gaming, Blueprint Gaming, Gamesys (now Bally’s) and Paddy Power Betfair. 

Future Anthem was announced as EGR’s 2021 Software Rising Star at the 2021 EGR B2B Awards and selected for the coveted Tech Nation Applied AI 3.0 Growth Programme.


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