The FIFA World Cup has been the highlight of a fantastic summer, on and off the pitch.
At peak times during the event, the Future Anthem real-time AI platform interprets over 1.5 million bets per minute to deliver personalised recommendations for each player in play – in the moments that matter.
For our operator customers, this enables personalisation at unprecedented scale – something only contextual, automated and well architected AI can achieve. Real time is no longer a future aspiration for operators. Real time is now.
Milestone moments
As the World Cup draws to a close, Future Anthem is fast approaching a staggering milestone of our own: half a trillion bets processed by our AI platform since starting the business in 2019.
Let’s take a moment to think about what that represents.
Half a trillion moments of intent. Half a trillion player decisions. Half a trillion opportunities for our algorithms to learn, improve and deliver personalised experiences, with each recommendation measured for impact. That depth of data makes our platform increasingly powerful.
When combined with efficient and secure processing, industry-specific models and a suite of innovative use cases integrated with third-party technologies, Future Anthem continues to win the race to real-time personalisation for our customers, their players and the global gambling industry.
Acting in the moment
From the World Cup to Wimbledon, live sport creates moments of extraordinary drama and engagement. But these moments are over in a flash.
Players expect experiences that reflect what's happening right now, and operators need technology that enables them to act in the moment. That’s exactly what we’ve been helping our customers to achieve.
By integrating with the partners and platforms they already work with, our customers have been creating personalised experiences in real time throughout the biggest sporting events of the summer. The result has been stronger player engagement and more relevant bet recommendations that gain market share.
That’s the real story of this summer: not a single product launch or headline, but operators achieving real results at scale through proven technology that’s already live.
Sharing top tips for success
Over the coming weeks, through a series of blogs, case studies and practical examples leading up to industry events at SBC and G2E, we’ll be spotlighting how our customers have achieved these significant results.
Stay tuned – and if you want to find out more about what real-time AI can deliver for you, get in touch or book a demo on our website.
Real time is now
This World Cup summer has shown what’s possible with real-time AI. New seasons will get underway soon in different sports, and these will present more opportunities for operators to engage their players in the moments that matter.
Your players expect real-time personalisation, yet many in the industry are falling behind in the race. This is the time to close the gap with fast, seamless and cost-effective AI deployments that deliver measurable results.
Join us to make every moment matter – your opportunity is now.