Press Anthem Personalise Amplifier AI

Buzz Bingo goes all in on real-time personalisation with Future Anthem

Posted by Future Anthem on January 29 2024

Future Anthem setting new levels of player personalisation for the gaming industry through Amplifier AI

Buzz Bingo Future Anthem PR Image (1)

Buzz Bingo, operator of the UK’s largest retail bingo chain and the multi-award-winning brand, has strengthened their partnership with Future Anthem by launching real-time personalisation across its operations, powered by Anthem’s flagship product Amplifier AI. 

This new chapter in a longstanding relationship will see Buzz Bingo leverage advanced personalisation by using Anthem’s deep artificial intelligence models that drive automation of the player experience and deliver AI at a scale never before seen by the bingo industry. 

Buzz Bingo’s integration includes an advanced game lobby recommendation system that personalises content suggestions for every player in every category and can differentiate between the multiple stages of the player lifecycle on a 1-to-1 basis. This is achieved via AI models that gain a deep understanding of player preferences, classified by game sessions for significance and preference across critical moments in the player's journey. 

Future Anthem’s Amplifier AI utilises granular spin data to develop an advanced understanding of player behaviour, allowing operators to significantly improve the player experience in real-time. Integrations of the product have shown to improve session engagement and increase operator revenue and conversion from both new and returning players. 

Buzz Bingo will also employ Anthem’s real-time decision models to accurately predict the likelihood of player exits, before triggering bonuses and recommending appropriate interactions to ensure players remain entertained with improved gaming experiences. Buzz Bingo’s commitment to player safety means Future Anthem will work alongside player monitoring to ensure that customers who have been identified as at risk are kept safe by restricting them from receiving the bonuses. 

David Swaine, Head of Product, Slots & Games at Buzz Bingo, said: “Real-time personalisation is a game-changing innovation that will materially improve the way we interact with our players and help improve retention. We are thrilled to be working alongside Future Anthem – true leaders in the field when it comes to leveraging data using technology and AI.” 

Chris Conroy, Chief Data Officer of Future Anthem, added: “Integrating Amplifier AI into Buzz Bingo’s day-to-day operations not only emphasises the importance of real-time personalisation but shows that if operators are to succeed and grow in a hyper-competitive market, they must embrace AI and its ever-growing capabilities.”

About Future Anthem 

Future Anthemhumanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly. Future Anthem is trusted by the world’s leading gambling operators and studios including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon. Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme and is a recipient of several industry awards, including Data & AI Partner of the Year at the EGR B2B Awards.  

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About Buzz Bingo 

Buzz Bingo is the UK’s largest retail bingo operator and launched its online platform, in September 2018, which is already one of the leading online bingo brands in the UK.

Buzz Bingo’s cross-generational community numbers over 1 million people in the UK, where over 80 bingo clubs welcome thousands of players through their doors to enjoy bingo, good value food and drink, play slots games and experience a great night out. Buzz Bingo runs its clubs and websites from its Nottingham and London support hubs. 

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Jessica Wu, Head of Marketing