Press Amplifier AI Sports

Future Anthem sets new standard for sportsbook personalisation with launch of real-time AI sports product

Posted by Future Anthem on September 05 2023

Leader in AI and data science diversifies product portfolio offering market-leading Amplifier AI solution to leading sportsbooks worldwide

Future Anthem, the pioneering AI and data science powerhouse, has launched its personalisation product, Amplifier AI, extending its market-leading capabilities in gambling to the sports betting industry. This new suite of sports features will deliver a step change in player engagement, creating unique and customised sports betting experiences that engage in real-time.

Anthem has invested heavily in their sports product since their successful Series A funding round by building its team with experienced hires from leading sportsbook operators such as William Hill, Betfair, Betway, and Wynnbet.

“With the official launch of Amplifier AI for sports, Future Anthem is setting a new standard of personalisation for sports operators – and fast,” said Chief Product Officer Ian Tibot.


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“The variety of different behavioural styles creates a unique problem for sports operators. Providing a tailored solution for every player, while taking into account the speed and dynamism with which the sports betting experience changes has forced the industry to offer players a one-size-fits-all all experience that is homogenous from operator to operator. With Amplifier AI, we’ve worked relentlessly to create a data and AI-powered product that personalises every step of the player journey in real-time.”

Amplifier AI’s ability to personalise in real-time is enabled by its use of cutting-edge AI technologies that can process the unprecedented scale and speed of data in the sports betting industry, and is capable of sending millions of personalised data points to players, with seamless data integration.

Operators utilising Amplifier AI’s sports modules will be able to personalise the entire betting experience from the homepage to the betslip, generate live audiences for innovative and personalised marketing campaigns, and use AI to optimise promotions, prevent churn and identify risky behaviours in real-time.

Initial implementations have generated positive player impacts with Future Anthem; results include predicting churn 99% quicker than traditional approaches; delivering a near 50% email open rate for 1-to-1 marketing communications; and creating personalised audiences that increase app open rates by 200%.

Amplifier AI is set to transform the way operators approach the player experience, allowing them to drive highly-measurable, results-driven interactions, in real-time, setting a new standard of personalisation for the industry. To learn more about the new product, book a demo below.


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About Future Anthem

Future Anthem humanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly.

Trusted by the world’s leading gambling operators and studios – including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon – Anthem was named Data & AI Partner of the Year at the 2022 EGR B2B Awards and Software Rising Star in 2021. Future Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme.