Press Anthem Personalise Amplifier AI

Future Anthem and Tequity partner to deliver powerful AI-driven dashboard visualisations on player behaviours 

Posted by Future Anthem on January 18 2024

Innovative data collaboration that brings together two complementary technologies to help game studios grow

London, 18th January 2024 — Future Anthem, the pioneering AI and data science powerhouse, has agreed on a deal with leading RGS vendor Tequity that will enable its network of studios to unlock powerful AI-driven dashboards via Anthem’s Amplifier AI Optimise module.  

Based in Kraków, Poland, Tequity is a technology company with over 50 years of combined experience in iGaming that facilitates rapid development and seamless distribution for some of the world's leading suppliers.   

This partnership sees Tequity integrate Optimise AI to its standout RGS offering. Part of Anthem’s flagship personalisation product, Amplifier AI, the module will offer Tequity’s roster of providers a unique insight into how players really play their games via state-of-the-art artificial intelligence and machine learning models.

Peter & Sons is the first provider to take advantage of this technology which will aid the independent game development studio in a number of areas, including data-driven design, commercial insights and game launches.  

Through Optimise, studios can achieve a never-before-seen view of player behaviour, deeply analyse player journeys, launches and promotions, as well as understand what makes games perform, and easily identify any future growth opportunities.

Frame 1 (1)-Jan-16-2024-05-30-28-1764-PM  Powerful AI dashboard visualisation from Optimise

Tequity CTO Krzysztof Opalka said: “As a technology company first and foremost it is vital that we utilise the best tools at our disposal. Future Anthem’s Optimise module is exactly that. 

“We are excited to boost our RGS with Optimise and look forward to the studios on our network instantly gaining from its many insights and commercial benefits.”

Future Anthem founder and CEO Leigh Nissim said: “It’s always a pleasure to work with progressive B2B vendors like Tequity – their desire to raise the bar with data and AI will massively benefit studios working with their technologies.  The race to real-time personalisation is now; the winners will be the early adopters like Tequity.” 


About Future Anthem 

Future Anthemhumanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly. Future Anthem is trusted by the world’s leading gambling operators and studios including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon. Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme, and is a recipient of several industry awards, including Data & AI Partner of the Year at the EGR B2B Awards.  

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Jessica Wu, Head of Marketing