Optimise Performance

Build, launch and manage games with confidence

Amplifier AI’s Performance Optimisation module provides leading gambling studios and operators with an all-in-one product built to manage and improve game portfolio performance, analyse game launches and visualise never-seen-before player behaviours.

Amplifier graphic
Game Recipes

The secret sauce to better game design

Our proprietary product design methodology clusters games, player behaviours, meta data and in-game data to create recipes that provide the essential ingredients to target specific player behaviours.

Performance Optimisation is designed to help you build better games, improve game launches, reduce decay rates and grow floor share. Our game recipes are used by studios and operators who aspire to increase their chances of success in a hyper-competitive market.

Watch our video about Anthem Game Recipes


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See how players play your games

Quickly interrogate and see how game performance can be improved with player level behaviours across games.

Our interactive dashboards go deep, allowing your teams to access key on never-before-seen player information. Use our screens or let us feed valuable insights to your internal systems – no operator or studio should miss these data points when managing their game portfolio.

Built for self or managed service, the visualisations equip your teams with the right information and data to quickly help with game design, new game launches and performance management.


We're here to help you

Want to know more about RTP, the impact of planned portfolio changes on your player base or designing a new jackpot product?

Powered by Anthemetrics, our expert game data scientists will work with you and your teams to answer key questions, identify strategic opportunities or overcome challenges to ensure you get the most from your games and roadmaps.

Practical AI

Our Game Data Science products are designed to operate efficiently and simply, either in real time or in sync with your operations

Player Lifecycle

Analyse each player lifecycle stage including new, active, lapsed and dormant players

Measure & Monitor

Track the performance of your games and sites across geographies over time (acquisition, conversion, retention rates)


Generate data points to benchmark games and site performance at player level

Player Recommendations

Create player clusters using multiple gameplay behaviours to optimise insights and provide recommendations based on player profiles and values

Free Spins

Measure the spend and the long-term effect of promotional Free Spins at player level, while understanding the effect and ROI of campaigns on games and sites 


Understand player journeys and exit points on games so that you can make better placement and design decisions

Press Release

Lady Luck Games partners with Future Anthem to unlock never-before-seen views of players

Lady Luck Games, developers of digital slot machines to gaming operators, who maintain a strong focus on the gameplay experience and sticky design, has signed up to the Performance Optimisation module of Future Anthem’s game-changing Amplifier AI. 

Learn more


Learn how Netflix and Spotify use data-driven design

In a hyper-competitive market, apply the same principles and use of data to design games, target player behaviours, and significantly improve game launches, performance, and success rates.

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Your journey starts here

Learn how to optimise your players' experience

See how simple it is to embrace Game Data Science to achieve amazing outcomes.

Speak to an expert today to learn why Future Anthem is so much more than just AI.

Book a demo

Stay in the know


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