Former FanDuel and 888 executive John Atkinson joins Future Anthem as VP of Business Development - Americas

Posted by Future Anthem on January 31 2024

John Atkinson will spearhead Future Anthem’s expansion in the Americas

Future Anthem, the AI and data science pioneer, today announces the appointment of John Atkinson as VP of Business Development – Americas. As Vice President, Atkinson will lead Future Anthem’s commercial strategy in the Americas, promoting and selling the company’s suite of AI-driven products.

Atkinson is a senior iGaming and media executive with a wealth of experience in key roles within the North American betting and gaming landscape. Most recently, he worked as Vice President of Business Development – Casino at FanDuel having previously held senior business development roles with 888 and Genius Sports.  

Prior to joining the betting and gaming industry, he spent several years working in sports media at IMG, Fox Sports and ESPN.


John Atkinson, VP of Business Development, Americas

Future Anthem CEO Leigh Nissim added: “The race to real-time personalisation is well and truly underway. 

As the American interactive markets mature and the focus increasingly turns towards profitability and ROI, it’s more important than ever that operators leverage their data with AI to personalise player experiences to drive loyalty with additional engagement.  

“We are delighted to announce the appointment of John as VP of Business Development – he will be a huge boost to Anthem thanks to his extensive experience in the industry and deep understanding of US operators. We look forward to further embedding real-time AI across the US and creating long-term working relationships throughout the region.”

John Atkinson, VP of Business Development added: "I am thrilled to be joining Future Anthem – a leader in AI and real-time personalisation. I look forward to leading Future Anthem in the Americas as we bring our first-class products to partners across the region.  

“It’s a fantastic time to join the team and I’m ready to help drive the business towards its goals.” 

Future Anthem’s AI is proven to help operators grow revenues, with its personalised bonuses delivering an average 10% increase in NGR, and its personal recommendations generating 300% higher engagement.  

To find out more, or to schedule a meeting with John Atkinson at ICE 2024, visit Future Anthem at

About Future Anthem

Future Anthem humanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly. Future Anthem is trusted by the world’s leading gambling operators and studios including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon. Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme, and is a recipient of several industry awards, including Data & AI Partner of the Year at the EGR B2B Awards.

Find out more at: 


Jessica Wu, Head of Marketing 

John Atkinson, VP of Business Development, Americas