Press Partnership Optimise

Just Slots chooses Future Anthem as AI growth engine to fuel game development

Posted by Jake Chody, Head of Product Marketing on June 12 2024

Recently launched games studio Just Slots to benefit from Amplifier AI’s Optimise module to drive future expansion of games portfolio via Tequity integration

Future Anthem, the pioneering AI and data science powerhouse, has partnered with Just Slots to provide Amplifier AI’s Optimise module through Tequity’s industry-leading remote gaming server (RGS).

Optimise, a key module in Anthem’s flagship product Amplifier AI, will enable Just Slots, a growth-focused casino game developer and provider, to make data-driven decisions regarding game development to build out its portfolio and establish itself as a leading brand in online gaming.

Learn about the process from Christine Parkhill & Krzysztof Opałka


Optimise has been recently enhanced with major updates, and the module is now capable of processing billions of bets and creating AI driven player clusters to provide a comprehensive understanding of how different players engage with casino games.

As a result, Just Slots will benefit directly from Optimise’s game launch and performance measurement, with data feeding back into the game development process, thus empowering the provider to build games that deliver memorable experiences to the player.


Scaling with Amplifier AI

Just Slots has ambitious expansion plans in the coming years and has outlined how important Amplifier AI’s scalable features will be to them, delivering crucial measurability that will allow the provider to focus on enhancing its portfolio of best-in-class products.

Amplifier AI’s Optimise module will be made available to Just Slots via Tequity’s RGS after the leading vendor partnered with Future Anthem in January to offer the personalisation tools to its network of studios.

Future Anthem Chief Commercial Officer, Ian Tibot said: “As part of our collaboration with Tequity, Just Slots is the latest provider to benefit from our leading technology that helps to analyse and personalise every step of the player journey.

“We are delighted to begin working with such an ambitious developer. We have no doubt that Optimise will provide invaluable insight that allows Just Slots to focus on creating brilliant games.”


Making data-driven decisions

Just Slots CCO Christine Parkhill said: “Despite data being underutilised in the gaming industry, Just Slots is proud to champion an innovative approach to commercial campaign targeting and product development.

“Future Anthem’s AI technology will allow us to make data-driven decisions to gain an edge in an incredibly competitive market as we look to diversify our product offering and expand our player base.”


Access to industry-leading AI personalisation

Tequity CEO/CTO Krzysztof Opałka said: “Partnering with Future Anthem has given many of Tequity’s valued customers access to industry-leading AI personalisation solutions through our first-class remote gaming server.

“Just Slots is the latest provider to entrust Future Anthem with delivering unrivalled machine-learning capabilities as they look to optimise and streamline the game development process.”


For more information and to book in a demo of Optimise visit:


About Future Anthem

Future Anthem humanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly. Future Anthem is trusted by the world’s leading gambling operators and studios including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon. Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme, and is a recipient of several industry awards, including Data & AI Partner of the Year at the EGR B2B Awards.

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