EveryMatrix will bring Future Anthem’s flagship market-leading, real-time personalisation product, Amplifier AI, to its growing client base after extending an agreement with the pioneering AI and data science powerhouse.
The iGaming and sports betting software provider will expand AI-driven personalisation across its portfolio after Amplifier AI delivered significant results on its real-time engagement platform, EngageSuite.
By triggering real-time, AI-driven bonuses for online casino players, Amplifier AI is generating a 3.5x ROI on bonus spend.
Ian Tibot, Chief Commercial Officer at Future Anthem, said:
“We are excited to extend our collaboration with a partner that is truly embracing real-time personalisation. Amplifier AI is driving incremental revenues by enhancing experiences in-session for players – and the results speak for themselves.”
Stian Enger Pettersen, Casino CEO, EveryMatrix:
“We have witnessed first-hand how Amplifier AI unlocks new opportunities to drive an increase in engagement, retention and revenues, and we are looking forward to seeing the impact of real-time personalisation across more of our clients.”
Join our upcoming webinar with Stian Enger Pettersen and Chris Conroy, Chief Data & Product Officer at Future Anthem, as they explore how AI-driven personalisation is transforming the player experience.
Register via the link below and tune in on Thursday 5th June at 12pm BST / 1pm CET: https://igamingbusiness.com/webinars/ai-igaming-personalisation-retention-abuse-webinar-everymatrix/
About Future Anthem
Future Anthem humanises data with their all-in-one product, Amplifier AI, to personalise the player experience. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to acquire, onboard and retain customers responsibly. Trusted by the world’s leading gambling operators and studios, including Evoke, BCLC, Buzz Bingo, Blueprint Gaming and Eyecon, Anthem was named Data & AI Partner of the Year at the 2022 EGR B2B Awards. Future Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme.
For more information, visit www.futureanthem.com.
About EveryMatrix
EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities.
EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has more than 1,400 employees across 15 offices in 15 countries and serves 300+ customers worldwide, including the regulated U.S. market.
EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification.
EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing market leading gaming solutions.