Future Anthem reaffirms its Christmas charity commitment with second-annual Great Ormond Street donation

Posted by Future Anthem on December 19 2023

Future Anthem, the pioneering AI and data science powerhouse reaffirmed its annual holiday tradition of giving back by donating to the children at Great Ormond Street Hospital once more.

For the second year running Future Anthem has donated children’s toys from the world-famous Hamleys department store in Central London.

This year, in a unique approach, the company invited its operator and supplier partners to take a trip down memory lane, selecting gifts they fondly remember from their childhood. These items included magnetic building blocks, Lorna Balian’s children’s classic story The Animal, and the timeless Lord of the Rings novels.

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These were purchased by Future Anthem on behalf of partners and passed onto the hospital’s dedicated charity team to be distributed amongst the children to enjoy this Christmas.

Great Ormond Street Hospital is a specialist children’s hospital that will be home to more than 600 children and young people from around the UK this Christmas, as they receive life-changing treatments for a range of complex illnesses.

Leigh Nissim, Founder and CEO of Future Anthem said: “We are incredibly proud of our charitable commitments at Future Anthem, and it brings a feel-good factor to the entire company. After last year’s successful donation, we knew that we wanted to make this a long-standing annual tradition.

It’s incredibly rewarding to do something thoughtful that brings a lot of joy to children over the festive period, and to be able to involve our operator and supplier partners makes the entire process even more special.”

About Future Anthem

Future Anthem humanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly. Future Anthem is trusted by the world’s leading gambling operators and studios including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon. Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme, and is a recipient of several industry awards, including Data & AI Partner of the Year at the EGR B2B Awards.


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Jessica Wu, Head of Marketing