AI Masterclass Sessions
ICE Barcelona 2026, Hotel Porta Fira
Dive into the race to real-time personalisation as Future Anthem and industry leaders showcase AI strategies, live demos, practical applications and proven results that are shaping the future of player experiences
Places are limited. Explore the sessions below and register today
Monday 19th Jan 2026, 2-3pm CET
Powering The First Personalised World Cup with Real-Time AI
Discover how operators can use AI to personalise player experiences, maximise engagement and prepare for major events such as the FIFA World Cup.
Monday 19th Jan 2026, 4-5pm CET
The Next Gen AI Platform for Real-Time Personalisation (with Databricks & AWS)
Join us for a first look as we unveil the new Future Anthem Platform - the scalable backbone of enterprise-grade personalisation.
Tuesday 20th Jan 2026, 9-10am CET
Beyond Netflix: Redefining Content Personalisation in Gaming
A focused panel and Q&A on operationalising recommendation engines, measuring ROI and scaling personalisation across every step of the player journey.
Tuesday 20th Jan 2026, 12-1pm CET
Real-Time is Now: The Impacts of RGD Changes and Delivering Sustainable Growth
Hear from industry experts on the impacts of real-time personalisation and why bonus efficiency will be a critical lever as operators navigate budget pressures created by RGD changes.
Wednesday 21st Jan 2026, 10:30-11:30am
Think Bigger: How AI-Powered Marketing Transforms Personalisation
Join an engaging panel focused on outlining clear frameworks for activating AI-driven personalisation within existing martech ecosystems.
Frequently Asked Questions
What can I expect from the sessions?
Each masterclass delivers fast-paced insights into how real-time personalisation elevates player experiences across sports and casino. You’ll see live demonstrations in action, alongside practical guidance you can apply immediately.
Who will be speaking at the sessions?
Sessions are led by Future Anthem specialists together with invited industry experts, offering a mix of strategic perspectives, hands-on walkthroughs, and real-world experience.
Do I need technical knowledge to attend?
No. The content is designed to be accessible for commercial, product, marketing, CRM, data, and leadership teams, as well as technical audiences. All concepts are explained clearly with a focus on practical application.
Can I attend more than one sessions?
Yes. Each session covers a different area of real-time personalisation. As attendance is limited, please register for the sessions you plan to join.
Will you be sharing content after the masterclasses?
We will provide selected highlights and resources after the event. To benefit fully from the live demos, interactive discussions, and Q&A, we recommend attending your chosen sessions in person.
Where are the sessions taking place?
All masterclasses will be held at the Hotel Porta Fira in one of two dedicated rooms: 19th January - Europas Room, 20th and 21st January - Nelva Room. The location is a short 5-minute walk from the main exhibition centre entrance.
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