Case Study

How a Tier 1 North American iGaming operator generated a 15% increase in stakes with Real-Time Jackpot Audiences

A leading North American iGaming operator deployed Jackpot Audiences within Future Anthem’s Dynamic Audiences module to activate real-time jackpot engagement aligned with live pot growth – increasing participation and revenue.

Future Anthem Modules

Dynamic Audiences

Use case

Real-Time Jackpot Audiences
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Challenge: reactive campaign activation

  • The operator was running progressive jackpots across multiple regulated markets, but campaign activation remained reactive.

  • While pot growth was visible and player behaviour measurable, communications were triggered manually or in batches, meaning engagement was not aligned with live jackpot momentum.

  • As a result, the operator missed opportunities to engage players in the moments that matter: when jackpot excitement and player intent were highest.

  • To maximise participation, the operator needed a way to detect jackpot momentum and activate the most relevant players instantly.

Impact snapshot over a one-month period in early 2026

15%
Stake uplift, generating a significant rise in monthly revenue

21x
ROI based on cost versus revenue uplift 

Solution: AI-powered, real-time jackpot audiences

Real-Time Jackpot Audiences operates within Dynamic Audiences, continuously monitoring jackpot pot sizes and live player behaviour to identify receptive jackpot audiences in the moment when it matters most – in real time.

Capabilities deployed

  • Real-time monitoring of jackpot pots and milestones;
  • Delivery of real-time jackpot alerts including datapoints such as current jackpot amount, average drop value, time since last drop and average time between drops;
  • Automated identification of receptive jackpot players, with instant creation triggered by jackpot thresholds;
  • Tiered jackpot alerts based on increasing urgency, enabling progressively stronger messaging; and
  • API delivery into the operator’s customer engagement platform for real-time communications.

 

Operational shift

  • The operator moved from batch-based jackpot messaging to automated, event-driven campaigns triggered as jackpots progressed.
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Integration

Through Future Anthem’s existing integration with the operator’s customer engagement platform, targeted communications were delivered across four channels:

    1. Content cards

    2. In-app messages

    3. Push notifications

    4. Email

The technology was deployed in a multi-market pilot, with Dynamic Audiences automatically generating real-time audiences for campaign activation.

Learn more about real-time jackpot personalisation

Results and impact

With more than one in five players engaging with at least one message, opt-ins, open and click rates increased across all channels, delivering: 

15%
Stake uplift, generating a significant rise in monthly revenue

21x
ROI based on cost versus revenue uplift

“Jackpots are defined by momentum. With Anthem, operators are identifying the right players to engage at optimal times in the jackpot lifecycle.

This transforms jackpot engagement from reactive marketing into real-time personalisation.”

Chris Conroy, Chief Data and Product Officer, Future Anthem

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