Dynamic Audiences
Real-Time Jackpot Campaigns
When a jackpot builds, the right message needs to reach the right players before the moment passes.
Jackpot Audiences monitors pot sizes in real time and automatically activates the most receptive audiences — with no manual intervention required. Driving jackpot engagement and NGR.
Driven by predictive intelligence
Delivering live insights, offers and personalised context
Instant activation anywhere
Deliver audiences in real time to CRM, on-site and in-play
Fully automated activity dashboards
Visualise when jackpot communications are triggered
Supports various jackpot offerings
Personalisation across all your jackpot games
15%
Increase in stakes
From 10+ million communications
20%
Engagement rate
Players who engaged with messages
10x
ROI on spend
Calculated using revenue uplift
AI-Powered Jackpot Campaigns
Real-time jackpot campaigns include three core use cases
Approaching hot zone
Data Required
Anonymised casino transactional data and Jackpot feed from supplier or in-house studio
Audience
Players with a propensity to play jackpot games
Content
Content across three jackpot alert tiers: as the jackpot grows, the messaging reflects higher urgency. Communications include recommended games with tailored offers for high-value players
Distribution
CMS: In-app bonus messaging
CRM: Braze, Bloomreach — Email or push notification
Jackpots are won
Data Required
Anonymised casino transactional data and Jackpot feed from supplier or in-house studio
Audience
Jackpot winners
Content
Congratulatory message with supporting insights
Distribution
CMS: In-app bonus messaging
CRM: Braze, Bloomreach — Email or push notification
Player FOMO
Data Required
Anonymised casino transactional data and Jackpot feed from supplier or in-house studio
Audience
In-session players during the hot zone who did not play jackpot games
Content
“You missed it” message with supporting insights
Distribution
CMS: In-app bonus messaging
CRM: Braze, Bloomreach — Email or push notification
Case study
How a Tier 1 North American iGaming operator generated a 15% increase in stakes with Real-Time Jackpot Audiences
A leading North American iGaming operator deployed Jackpot Audiences within Future Anthem’s Dynamic Audiences module to activate real-time jackpot engagement aligned with live pot growth – increasing participation and revenue.
“This transforms jackpot engagement from reactive marketing into real-time personalisation.”
Chris Conroy, Chief Data and Product Officer, Future Anthem
Automated real-time jackpot campaigns in 3 simple steps
Respond instantly to jackpot moments — no manual input required
How Real-Time Jackpot Campaigns Work
4 steps to create personalised jackpot experiences
Step 1
Monitor
Future Anthem constantly monitors jackpot pot sizes, identifying key points of player interest.
Step 2
Build audiences
Targeted, receptive audiences are generated in real time, filtering out advantage players.
Step 3
Personalise
Personalised jackpot game suggestions are created using advanced recommendation models.
Step 4
Deliver
Audiences and recommendations are automatically delivered to your MarTech systems.
AI delivery partners
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Frequently Asked Questions
Everything you need to know about real-time jackpot campaigns — from how the engine works to getting up and running.
What are real-time jackpot campaigns?
An automated capability within Dynamic Audiences that monitors jackpot pot sizes in real time and instantly activates the most receptive player audiences at key moments — such as when a jackpot enters a hot zone or is won — with no manual intervention required.
Which jackpot providers do you support?
Future Anthem is vendor-agnostic and supports all jackpot feeds, including Blueprint Gaming and Games Global. Integration requires supplier access to the relevant jackpot data feed.
How is performance measured?
Through engagement rate, incremental revenue uplift, and player reactivation at key moments. Future Anthem works collaboratively with operators to close the feedback loop — analysing performance at both audience and campaign level once Dynamic Audiences are activated.
How quickly can we go live?
Typically 6–10 weeks, aligned with overall Dynamic Audiences onboarding. Timelines depend on data availability and your CRM setup.
What data is required?
Anonymised casino transactional data and a jackpot feed from your supplier or in-house studio. The feed typically includes current jackpot values, time since last drop, jackpot type, and must-drop thresholds — updated in real time.
Can I apply safer gambling exclusions?
Yes. Exclusions can be configured to prevent players from being repeatedly targeted — once a player reaches a defined threshold, they are automatically excluded from future audiences for a configurable period. Marketing opt-outs and blacklist rules are managed within your CRM or internal systems.
Make Every Moment Matter
Learn how to design real-time experiences that resonate, increase engagement, and drive sustainable growth.
“We have witnessed first-hand how Future Anthem unlocks new opportunities to drive an increase in engagement, retention and revenues...”
Stian Enger Pettersen, Casino CEO, EveryMatrix