Real-Time Experiences
A module of our real-time AI platform
Engage players in the moments that matter
The Future Anthem real-time AI platform increases player retention and lifetime value by delivering real-time bonuses tailored to individual player behaviour.
See how Real-Time Experiences work
Act
Proactively
Increase
ROI on Bonus Spend
Dynamic
Award Selection
Track
The True Impact
6-8x
ROI on bonus spend
For a leading casino brand
4-6%
Revenue uplift
For a leading UK Bingo Operator
15-20%
Increase in spins
For a leading platform provider
20-25%
Increase in stakes
For a leading sportsbook
Sports experiences
Optimising retention strategies in real-time
Casino experiences
Increases player lifetime value with personalised bonuses
Bingo experiences
Respond in the moments with personalised bingo offers
Crash games
Personalised bonuses for crash games players
Key features
Player Attributes
These AI-powered attributes predict individual player behaviours to enable smarter, real-time personalisation throughout the player lifecycle.
Case study
EveryMatrix generates a 3.5x ROI on bonus spend with Future Anthem real-time, AI-driven bonuses
EveryMatrix harnessed Future Anthem’s real-time personalisation to trigger tailored bonus offers for casino players in-session — improving engagement and efficiency across their portfolio.
Using EngageSuite, the Future Anthem real-time AI platform delivered personalised, AI-driven bonuses that unlock revenue and increase bonus adoption.
“We have witnessed first-hand how Anthem unlocks new opportunities to drive an increase in engagement, retention and revenues, and we are looking forward to seeing the impact of real-time personalisation across more of our clients.”
Stian Enger Pettersen, Casino CEO, EveryMatrix
4 Steps to Real-Time Experiences
Simple steps for fast results
Step 1: Live Event Trigger
Our real-time AI platform ingests live player data in real-time across Casino, Sports, Crash Games, and Bingo
Step 2: Predict Behaviour
Using historical and live behavioural data, our real-time AI platform anticipates poor player experiences and the possibility of churn
Step 3: Decision Engine
Our real-time AI platform's configurable decision engine drives possible action
Step 4: Personalised Player Action
Depending on eligibility and scenario, the system delivers awards such as bonuses
React in real-time
3 simple steps to Future Anthem's Real-Time Experiences
Step 1
Integration
Anonymised transactional data
Minimise any roadmap impact by using existing transactional data feeds
Step 2
Utilise machine learning
Build behavioural profiles
Our real-time AI platform utilises proprietary AI technology to build individual player behavioural profiles
Step 3
Delivery
Real-time player feeds
We deliver the data back to you in real time powering AI driven player experiences
Request and response example
In this case, if a player is flagged for predicted loss of engagement, the system assigns a specific reason code—such as Bad Beat—which details the likely cause of churn. The example below demonstrates how these insights are relayed back to the operator:
{
"reasonCode": 2,
"schema": 3,
"playerId": 2620637,
"sessionKey": "527493046",
"expirationTime": 1670317250278,
"playerExp": {
"betId": "527493046",
"selectionIds": "1163504926,1163504927",
"lossPct": 0.25,
"bets24h": 1,
"betsPerDay": 5,
"activeDays": 7,
"activeDaysPerWeek": 4,
"stakes24h": 3.32,
"stakePerDay": 18.7,
"stakeAmount": 4.4,
"betType": "AKO",
"totalOdds": 2.18,
"lossAmount": -5,
"betsLost": 3,
"betsLostLossAmount": -15
}
}
Frequently Asked Questions
What data is required for Real-Time Experiences?
Real-time transactional data is essential for this module: stakes or payouts, betslip settlements, and Bingo game results.
Is Real-Time Experiences a rule-based system?
No. It is a real-time machine learning system that predicts player behaviour after a spin. A configurable decision engine handles logic and rules.
How does Real-Time Experiences decide when and what to award a player?
Machine learning models update predictions for every player after every spin, bet settlement and game end. Decision engines utilise these predictions, alongside profiles of each player's prior behaviour, business and commercial rules and trigger actions via API integration.
What bonus types does Real-Time Experiences support?
The bonus types supported are as follows: Cash Bonus, Free Spins, Free Tickets, Free Bets, and any other player interaction system that accepts API triggers.
What uplift can operators expect from Real-Time Experiences?
Results vary by market and operator, but customers typically see measurable improvements within the first weeks of go-live: revenue uplift: +8% on average, spins: +11% increase on average, bonus efficiency: improved through smarter allocation.
How is performance measured?
Anthem uses an advanced measurement framework. Target and control groups are applied in real time at the point of award, ensuring robust measurement of uplift.
Index
Engage players in real time with personalised experiences
Index
AI Masterclass: Smarter Bonusing
The recording is now live. Watch on-demand and discover how real-time AI is ending the era of blanket awards — featuring Future Anthem and industry leaders with practical strategies, live demos, and measurable results.
