About Anthem
In a complex world where timing is everything, Future Anthem gives you the clarity, confidence and capability to act in the moment.
Using advanced machine learning and cutting-edge data science, our AI platform is engineered to transform live player behaviour into a powerful growth engine that increases engagement and drives sustainable growth.
About Anthem
What we believe
At Future Anthem, we believe the winning brands are those that make every moment matter. That belief is reflected in how we enable you to turn every player interaction into an opportunity — through personalised experiences delivered in real time, in-app and supercharged through your CRM.
Trusted by the industry’s most innovative leaders, including bet365, Buzz Bingo and William Hill, Future Anthem powers personalisation scale, delivered in less than 100ms.
Maximise performance
Anthem analyses and predicts how players engage across sports, casino and bingo, empowering operators, platforms and studios to optimise portfolios and unlock new opportunities.
Understand player behaviour
A data-driven view of player behaviour is key to delivering engaging, personalised and responsible experiences for every player.
Grow responsibly with data
Anthem enables responsible growth in a competitive market, collaborating with teams to enhance every player experience across sports and games.
"Future Anthem has proven to be fast, friendly, and a pleasure to work with. Their technology made the integration process quick and simple..."
Tony O'Mahony, CPO, Casumo
Our story
Combining data, creativity and human insight
With talent at its heart and data at its core, Future Anthem brings together exceptional people united by a shared purpose: to use AI and data science to understand how players play, and to make every experience more personal and sustainable.
Our story
Data at the heart
The gambling industry is a tremendous combination of technology, entertainment, risk, regulation, eCommerce, finance and social interaction. Data runs throughout.
Our focus is player behavioural data. In a competitive marketplace, using data to optimise performance and personalise player experiences is key to retaining players sustainably.
Our story
In-play and beyond
What began in casino has expanded across sports, lottery and bingo – reflecting our commitment to understanding and improving every step of the player journey.
As technology evolves, so do we – continually exploring what’s possible with data and AI, always with the players at the heart of every experience we help create.
Humanising data
By listening to customers and their players, we use data to make smarter decisions that deliver success for everyone. We challenge the status quo to find better ways forward.
Playing the Game
We are the players. We know what great looks like. Our first-hand understanding helps us make every experience smarter, fairer and more enjoyable for everyone.
Standing together
We speak openly, celebrate success and learn collectively. Collaboration empowers us to move faster and achieve more as one team.
Celebrating Diversity
Our diverse team brings energy, perspective and creativity. We harness this to deliver outstanding outcomes in everything we do.
"Future Anthem has built a fantastic team, and we are looking forward to delivering the benefits of this collaboration to our customers”
Colin Cole-Johnson, CEO, Bede Gaming
Future Anthem's Leadership Team
Powering personalisation for everyone
We deliver personalised player experiences at scale in under 100 milliseconds, enabling operators to act in the moment and drive sustainable growth.
"Partnering with Future Anthem has become a game changer for us.”
David Evans, Chief Product Officer, Buzz Group