Dynamic Audiences
A module of our real-time AI platform
Create personalised audiences in real time
Drive revenue with real-time personalisation that engages & retains players, across sports and casino
See how Dynamic Audience enables targeted, personalised audiences
Audiences Created
In Real-Time
Enhanced
Targeting Capabilities
Configure & Automate
Custom Audiences
Simple Set-up
Powerful Integrations
10-20%
Increase in player retention
For a leading UK Sportsbook
20-30%
Increase in jackpot stakes
For a leading UK Operator
8-10x
Increase in marketing campaigns
For a leading European Sportsbook
8-12%
Increase active players
For a leading UK Sportsbook
Feature of Dynamic Audiences
Audience Identifier
Our real-time AI platform enables teams with hyper targeting capabilities to create highly personalised audiences in real-time.
See use cases of Audience Identifier below:
Respond to events in real-time
From a fall at the first hurdle to a player being sent off, inform your players instantly.
Utilise live data to create audiences
E.g. communicate with Acca players with lowering engagement after key events.
Cross-sell casino to sports players
Market to sportsbook players who are not currently active on casino, and vice versa.
Communicate with high-value players
Send personalised campaigns and offers that help to retain key players.
Feature of Dynamic Audiences
Live Sports Statistics
Utilising team, player, and event-specific data points in real-time to create more personalised messages
Feature of Dynamic Audiences
Jackpot Identifier
Our real-time AI platform constantly monitors pot sizes and automatically messages the most receptive audiences in real time to increase jackpot game engagement.
Feature of Dynamic Audiences
Personalised Marketing Content
Our real-time AI platform provides marketing teams configurable, real-time player attributes to enable personalised marketing stories
Case study
Evoke won the race to real time personalisation at Cheltenham — powered by Future Anthem
Evoke delivered real-time, personalised experiences to engage players with timely, relevant and personalised offers that increased retention both before and after the event.
Personalised marketing emails were triggered and delivered via Movable Ink, sent to targeted audiences during the festival’s biggest moments.
10-20%
increase in player retention
200%
boost in marketing engagement
2x
increase in open rates
”Future Anthem have enabled our teams to rapidly test new ideas. We are delighted to continue leveraging Anthem’s technology to further personalise our player experiences.”
Matt Baulk, Head of Personalisation, Evoke
React in real-time
3 simple steps to Dynamic Audiences
Step 1
Integration
Anonymised transactional data
Minimise any roadmap impact by using existing transactional data feeds
Step 2
Utilise machine learning
Build behavioural profiles
Our real-time AI platform builds detailed behavioural profiles using models that analyse sessions, preferences, and game metadata.
Step 3
Delivery
Real-time player feeds
Real-time recommendations and audiences are delivered to power personalised player experiences.
Use Audience Identifier to easily create your own audiences in real-time
Frequently Asked Questions
What data is required to get started with Dynamic Audiences?
At minimum, transactional betting and gaming data in batch is needed. However real-time data is recommended, as it ensures audiences are generated with the most current player information.
How is Dynamic Audiences different from my existing CRM segments?
Dynamic Audiences is designed for real-time responsiveness and gambling specific event logic, which traditional CRM segments don't typically support. Your existing custom audiences can be uploaded into the On-Demand Audiences interface to further refine targeting, and you can also apply your own audiences within Personalised Stories if desired.
What types of different campaigns can Dynamic Audiences power?
You can run campaigns across three main modes: Real-Time Triggers (example campaigns include re-engagement with upsell after bet settlement); On-Demand Audiences (create up-to-date audiences in real-time to react to live events); and Personalised Stories (example campaigns include monthly or tournament wrap-ups).
Does Dynamic Audiences require real-time data, or will batch data work?
Dynamic Audiences is designed to operate in real-time, with player data updated to the second and audiences generated instantly, a key differentiator from batch-based systems that can take hours or days. Whilst real-time data is recommended, batch data can also be used, with the trade-off that audiences will only be as current as the most recent batch received.
What uplift can operators expect from Dynamic Audiences?
Operators utilising Dynamic Audiences see significant uplifts across KPI metrics compared to static segments. These include: 10–20% increase in player retention; 20–30% increase in stakes from players targeted via real-time jackpot campaigns; and 2x higher open rates with personalised stories.
Which CRM and marketing platforms does Dynamic Audiences integrate with?
Dynamic Audiences connects with CRM systems such as Bloomreach, Braze, Movable Ink, Xtremepush, as well as gaming specific partners like Thunderbite, Sportcaller, Betmate and Stats Perform.
Create and activate personalised audiences in real time
AI Masterclass: Dynamic Marketing
The recording is now live. Watch on-demand to see how real-time, dynamic marketing is transforming player communications — featuring Future Anthem and industry leaders with strategies, demos, and outcomes you can act on today.
