Press Amplifier AI Sports Newsletter

‘Race to real-time’: data from 40 billion bets shows Future Anthem personalisation significantly increases casino and sportsbook player value

Leaders in AI and data science demonstrates ground-breaking results for those utilising real-time personalisation with 10% increase in net revenue and 25% increase in spins per session 


London, 2nd February 2023 Future Anthem, the pioneering AI and data science powerhouse, has started the ‘race to real-time’ as key findings highlight the effectiveness of its proprietary machine learning products in delivering truly personalised experiences in igaming and sports betting. 

Future Anthem analysed 40 billion bets from more than 32 million players, generated during the past 12 months, and using real-time machine learning to personalise the player experience is achieving significantly improved rates of engagement and retention, leading to higher revenues.  

In total Future Anthem’s operator customers saw a 25% increase in the number of spins slots players made per session, and a 10% increase in overall net revenue post bonus award.  

For select sports betting customers Future Anthem’s real-time daily-data feed allowed for 99% faster interaction with players at risk of churn, leading to clients reducing daily churn by 24%. 

“The race to real-time has begun,” said Future Anthem Chief Product Officer Ian Tibot. “The incredible performance of our operator partners shows the level of differentiation and improved commercial gains that personalisation delivers.   

“Real-time personalisation improves engagement, retention and sustainable revenues –  to put it simply, if you’re not working on personalisation in real-time, you are going to be left behind..”  

Future Anthem will be exhibiting at ICE 2023 this year: Visit stand N1 CPI in the Customer Protection Zone (CPZ) to learn more about the race to real time. 


About Future Anthem 

Future Anthem humanises data with AI to personalise the player experience for everyone, with quick-to-deploy modules across the entire player journey, utilising machine learning in real-time to onboard and retain customers responsibly.   

Future Anthem’s Amplifier AI product is powered by Microsoft Azure and Anthemetrics – the world’s first data science platform built for the gambling industry, which has processed more than 170 billion player transactions and includes the largest independent behavioral dataset of players globally.  

Trusted by the world’s leading gambling operators and studios – including Bally’s, Betfred, Big Time Gaming, Blueprint Gaming and Paddy Power Betfair – Anthem was named Data & AI Partner of the Year at the 2022 EGR B2B Awards and Software Rising Star in 2021. Future Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme.