Press Data Amplifier AI

Future Anthem celebrates landmark achievement after analysing one billion game sessions

Posted by Future Anthem on August 07 2023

Proprietary AI and machine learning platform built for the gambling industry analyses record number of game sessions over 100 million hours of gameplay 

Future Anthem, the pioneering AI and data science powerhouse, has reached a significant milestone after analysing more than one billion game sessions since the company was founded in 2019.

Anthem’s groundbreaking artificial intelligence and machine learning platform has achieved this feat by working through a data pool of more than 100 million hours of game sessions, featuring more than 89 billion real-money casino spins.  

This achievement further cements the company’s position as market leaders in AI and data science for the gaming industry as Anthem continues to build upon training their proprietary machine learning models for their all-in-one product, Amplifier AI, to enable real-time personalisation across the player journey. 

At launch, Future Anthem was the first and only company within iGaming to focus its efforts solely on real-time personalisation using artificial intelligence and machine learning, paving the way for a personalised data-first approach to acquisition, retention, and player sustainability. 

Powered by Microsoft Azure, Future Anthem has built the world’s first data science platform for the gambling industry. The company processed more than 200 billion player transactions and has collected metadata on over 20,000 casino games. 

Future Anthem’s AI continues to produce impressive results in real-time personalisation for the industry’s leading names including Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon. 

Future Anthem Chief Data Officer Chris Conroy, said: “Future Anthem continues to grow, develop and reach new heights with our AI products, backed by our incredibly talented team of data scientists, engineers, developers and product managers.  

“Operators and suppliers are keenly aware of the importance of integrating the latest technologies into their product offering, and real-time personalisation is at the forefront of these advancements. Reaching one billion game sessions is testament to the hard work of everyone at the company.” 


About Future Anthem

Future Anthem humanises data with their all-in-one product, Amplifier AI, to personalise the player experience for everyone. Utilising quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly.

Trusted by the world’s leading gambling operators and studios – including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon – Anthem was named Data & AI Partner of the Year at the 2022 EGR B2B Awards and Software Rising Star in 2021. Future Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme.