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Lady Luck Games partners with Future Anthem to unlock never-before-seen views of players

Posted by Jake Chody, Product Marketing on April 22 2022

Amplifier AI will allow innovative studio to understand game behaviour and build more data-driven products

London, Friday 21 April 2022 — Lady Luck Games, developers of digital slot machines to gaming operators, who maintain a strong focus on the gameplay experience and sticky design, has signed up to the Performance Optimisation module of Future Anthem’s game-changing Amplifier AI. 

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Performance Optimisation is one of three components offered by Amplifier AI, the all-in-one product built to personalise the player experience for everyone. Casino operators and game studios also use Amplifier AI to personalise player experiences in real-time and to enhance overall Customer Experience in gaming. 

Founded in 2019, Lady Luck Games is part of a new breed of disruptive slots suppliers combining creative forces, high-end technology skills and solid business knowledge.  

Amplifier AI will provide Lady Luck Games with in-depth analysis of every bet players make on their innovative games and products, for the first time allowing it to: 

  • Visualise player and game behaviours — to provide a clear view of the most impactful behaviours that underpin game design  
  • Conduct extensive game analysis — to take learnings from their diverse games portfolio across operators to implement improvements 
  • Optimise game launches – review and assess new game launches across player groups, countries and brands 
  • Undertake data-driven game design — continue to build engaging games for targeted player types  
  • Utilise AI to grow faster — take advantage of machine learning to implement recommendations across games, game play and game launches 


Vadim Fedorov, co-founder and CTO of Lady Luck Games, says: "AI-powered data analytics is a crucial tool to have for any modern product, in any modern industry. What Future Anthem offers is unique within igaming and we are looking forward to working with their team and utilising Amplifier AI to get better insights from our data." 

Leigh Nissim, CEO of Future Anthem, adds: “Lady Luck Games is well known for building engaging games for their players – we’re excited to help them on the next step in their journey. Amplifier AI will enable them to take advantage of the latest generation of AI to build data-driven titles that improve the player experience whilst optimizing performance across their operator customers.” 

Powered by Anthemetrics, the industry’s first game data science platform, Amplifier AI interprets player behaviours at scale to deliver intelligence, predictions and actions that can be applied to portfolio decisions, product design and player safety when gambling.  

Lady Luck Games joins the group of innovating studios that have partnered with Amplifier AI, includingmost recently – RAW iGaming. Future Anthem is also trusted by the likes of Betfred, Big Time Gaming, Blueprint Gaming, DGC, Gamesys — a Bally’s Corporation Company & Paddy Power Betfair. 


About LL Lucky Games 

LL Lucky Games AB (publ) develops, produces, and markets digital slot machines to gaming operators. Founded in Stockholm in 2019 by a group of industry veterans, it maintains a strong focus on the gameplay experience and sticky design. The company now boasts an ever-expanding portfolio of games, using in-house innovation and creativity with high-end technology and a solid business sense. Trading in LL Lucky Games shares began on Nasdaq First North Growth Marked on June 23, 2021. 


About Future Anthem 

Future Anthemhumanises data with AI to personalise the player experience for everyone.  Amplifier AI is powered by Anthemetrics - the gambling industrys first game data science platform - which has processed 60 billion real money casino spins, 111 billion social casino spins across more than 250 million player hours with meta data across more than 20,000 games. Leveraging the power of the Microsoft Cloud, Anthemetrics is a highly secure platform that processes anonymized transactional data at scale. 

Future Anthem is trusted by some of the worlds leading gambling operators and studios, including Betfred, Big Time Gaming, Blueprint Gaming, Gamesys (now Ballys) and Paddy Power Betfair. 

Future Anthem was announced as EGRs 2021 Software Rising Star at the 2021 EGR B2B Awards and selected for the coveted Tech Nation Applied AI 3.0 Growth Programme. 


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