Press Anthem Personalise Amplifier AI

EveryMatrix takes real-time player personalisation to next level powered by Future Anthem

Posted by Leigh Nissim, CEO and Founder on May 10 2023

Both companies combine real-time technologies to improve player experiences with Future Anthem’s Amplifier AI

London, 09 May 2023 — Future Anthem, the pioneering AI and data science powerhouse, has signed a platform partnership to supply its real-time personalisation product Amplifier AI to leading iGaming software provider EveryMatrix.

Built to personalise the player experience for everyone, Amplifier AI humanises anonymised transactional data with machine learning to enable real-time personalisation across the player journey.

EveryMatrix will deploy the revolutionary real-time technology within CasinoEngine, its leading iGaming integration and productivity platform, alongside its sophisticated promotional and player management capabilities.

With Amplifier AI, EveryMatrix will be able to offer its customers and their players AI-driven personalised player journeys, game recommendations, and marketing engagement offers to improve retention and conversion, all with the speed and unmatched velocity of real-time intervention.

This partnership initially focuses on casino and reinforces the EveryMatrix commitment to build the highest quality iGaming products. By combining the strong promotional and technical capabilities of its platform with Future Anthem’s unique algorithms and metadata, the collaboration is expected to improve player retention, satisfaction, and revenues for EveryMatrix’s portfolio of customers by offering personalised entertainment experiences for players in real time.

EveryMatrix (1)  

EveryMatrix Casino CEO Stian Enger Pettersen said: “This partnership represents an important step for the EveryMatrix platform as we harness the power of AI and invest in real-time technologies to provide our clients and their players with hyper-relevant and automated actions. Future Anthem is a leader in real-time personalisation with broad capabilities that are fast to integrate – they were a natural choice for us as we continue our efforts to deliver the best player experience possible.”

Future Anthem CEO Leigh Nissim said: “Platform features play a critical role in EveryMatrix helping its operator customers grow, so it’s important that they integrate the latest technologies to facilitate improvements and innovation. From the moment I first met the EveryMatrix team and had exposure to the full potential of their platform, it was clear they would be a great partner to leverage the power of Amplifier AI, in real time – I’m confident that great things will come from this collaboration.”

About Future Anthem 

Future Anthem  humanises data with AI to personalise the player experience for everyone, with quick-to-deploy modules across the entire player journey, utilising machine learning in real-time to acquire, onboard, and retain customers responsibly. 

Trusted by the world’s leading gambling operators and studios – including Bally’s, Betsson, Big Time Gaming, Blueprint Gaming, and Paddy Power Betfair – Anthem was named Data & AI Partner of the Year at the 2022 EGR B2B Awards and Software Rising Star in 2021. Future Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme.

About EveryMatrix 

EveryMatrix delivers a modular and API driven product suite for casino, sports betting, payments and affiliate/agent management. The company’s B2B iGaming solutions are designed to help clients unleash bold ideas and deliver outstanding player experiences in regulated markets.

To offer the services required by operators, the EveryMatrix products work together as an entire platform or independently. They can be easily integrated with existing platforms to accommodate different types of clients from bookmakers to lotteries and from existing large operations to newcomers.


Amplifier AI