Future Anthem announces Personalisation AI collaboration with Bede Gaming

Posted by Leigh Nissim, CEO and Founder on May 21 2024

Future Anthem, the pioneering AI and data science powerhouse, has partnered with leading gaming platform Bede Gaming to supply Bede clients with Anthem’s flagship real-time personalisation product, Amplifier AI.

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The collaboration will see Bede Gaming integrate Amplifier AI to its core gaming platform, enabling its customers to quickly access a multitude of benefits to offer personalised player experiences across single player journeys. Bede prides itself on iGaming innovation, and this collaboration with Future Anthem highlights its desire to further enhance its platform with the latest products and to drive an improved player experience.

Bede partners with some of the most successful online gaming brands in the world delivering excellent technology and products that enables market-beating performance with the highest standards of security and stability. The platform is scalable, modular and adaptable allowing operators to integrate any third-party software into the platform, and processing billions of transactions a year. The platform also integrates into land-based systems offering a genuine omni-channel convergence solution.

Future Anthem specialises in AI and has developed a cutting-edge all-in-one product called Amplifier AI that personalises every step of the player journey across casino, sports betting, and lottery. Utilising a data-driven approach, Amplifier AI optimises player acquisition, enhances engagement, and boosts retention by providing personalised content recommendations with personalised marketing in the moments that matter to players, all with a responsible gambling orientation as each gaming session is scored for risky play.

The partnership marks a significant milestone for both parties as they continue to bring accessible, market-leading innovations to their customers, reinforcing the importance of a personalised player experience that prioritises responsible gaming.

Future Anthem CEO, Leigh Nissim said: “We enjoy working with progressive companies like Bede who are championing innovative technology. In a very short period, we’ve established a shared vision that will make it quick and simple for their customers to benefit from Amplifier AI’s personalisation products.

This collaboration offers significant potential to improve and innovate player experiences, something that all operators should strive for as the race to real-time personalisation heats up.”

Colin Cole Johnson at Bede Gaming said: “We are delighted to partner with Future Anthem to integrate the latest iteration of its advanced personalisation product into our platform. Leigh has built a fantastic team, and we are looking forward to delivering the benefits of this collaboration to our customers, as Amplifier AI will elevate our offering further.

There is no doubt this partnership will lead to future developments, with both companies keen to remain at the forefront of iGaming innovation. We’re always keen to help our customers grow responsibly – this collaboration helps them move faster across verticals and to get the most from their data which ultimately will benefit their players.”


About Future Anthem

Future Anthem humanizes data with their all-in-one product, Amplifier AI, to personalize the player experience for everyone. Utilizing quick-to-deploy modules across the entire player journey, Future Anthem harnesses real-time machine learning to onboard and retain customers responsibly. Future Anthem is trusted by the world’s leading gambling operators and studios including STS, Betsson, Big Time Gaming, Blueprint Gaming, and Eyecon. Anthem was also selected for the highly coveted Tech Nation Applied AI 3.0 Growth Programme, and is a recipient of several industry awards, including Data & AI Partner of the Year at the EGR B2B Awards.

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About Bede Gaming

Bede Gaming (part of the Merkur Group) is a leading supplier of software to the online gambling industry, powering some of the sector's biggest brands. Bede Gaming provides pioneering operators with innovative solutions to achieve significant digital ambitions.

The platform processes billions of transactions a year. It is scalable, modular and adaptable allowing operators to integrate any third party software into the platform or use its bespoke tools. The platform also integrates into land based systems offering a genuine omni-channel convergence solution. Its clients include publicly listed and private gambling companies, as well as leading lotteries, across North America, Europe and Africa. Bede, which is certified to ISO 27001, is headquartered in Newcastle upon Tyne, in the heart of the North East of England, UK. It is licensed by the UK Gambling Commission, the Western Cape Gambling and Racing Board in South Africa, the Alcohol and Gaming Commission in Ontario, the Malta Gaming Authority and the Gibraltar Gaming Division.

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