Fennica Gaming & Future Anthem
The partnership combines Future Anthem's real-time AI with Fennica Gaming's renowned eInstant and eCasino platform, making it easier for lotteries and licensed operators to serve personalised real-time experiences across draw-based, casino, sports, instant win and bingo products.
Covering the full player journey
From onboarding through to long-term retention
Use cases that are ready-to-go
Limited configuration required
Enriched with AI models
Personalised for all life stages
Across every major vertical
Draw-based, casino, sports, instant win and bingo
7-10x
ROI on bonus spend
For casino experiences
10-15%
Increase in stakes
For bingo experiences
4-6%
Increase in stakes
For casino content
22-25%
Uplift in retention
For sports experiences
Real-Time Experiences
Reduce bonus waste with Real-Time Experiences that reward players proportionally to their activity — improving retention and reducing unnecessary spend.
Learn more about Real-Time Experiences.
Content Recommendations
Balancing discoverability with familiarity, Anthem’s Content Recommendations use 25k games of metadata and 500k live events to personalise experiences across sports and casino
Learn more about Content Recommendations.
Dynamic Audiences
In gaming, where every moment counts, Future Anthem delivers real-time personalised audiences that keep marketing relevant, resonant, and rewarding.
Learn more about Dynamic Audiences.
Fennica Gaming and Future Anthem partner to bring real-time AI personalisation to lotteries and licensed operators
Fennica Gaming, a leading B2B partner to lotteries and licensed operators, now gives its customers direct access to Future Anthem's full product range — accelerating deployment of real-time personalisation across every major vertical.
"This partnership aligns with our strategic vision to strengthening our ability to deliver responsible, player-centric experiences to our B2B customers."
Luai Mahjneh, SVP, Ecosystem and Platform, Fennica Gaming
React in real-time
3 simple steps to Content Recommendations
Step 1
Integration
Anonymised transactional data
Minimise any roadmap impact by using existing transactional data feeds
Step 2
Utilise machine learning
Build behavioural profiles
Our real-time AI platform utilises proprietary AI technology to build individual player behavioural profiles
Step 3
Delivery
Real-time recommendations
We deliver recommendations back to you in real-time or batch
Request and response example
In this case, the client has requested “Recommended for you” specifically for slot games
[
{
"player": {
"player_id": "000001",
"site": "futureanthem.com",
"jurisdiction": "uk",
"control_group": false
},
"categories": [
"slots"
],
"context": [],
"recommendations": [
{
"category": "slots",
"recommendation": [
{
"gameId": "000126",
"gameName": "slot_125",
"gameProvider": "provider_712"
},
"last_updated_at": "2025-04-07"
}
]
Frequently Asked Questions
In a complex world where timing is everything, Future Anthem gives you the clarity, confidence, and capability to act in the moment.
What data is required?
To power the platform, we require access to your betting transaction history. Additional data may be required depending on the features you select and the partners you work with.
Who do you work with?
Future Anthem is trusted by leading global gaming brands including BCLC, Betsson, Blueprint, Buzz Bingo, evoke and Playtech. Visit the Customers page to explore their success stories.
Is my data secure?
Yes. Future Anthem is hosted on AWS, using enterprise-grade infrastructure and robust security controls. All data is anonymised and stored in secure environments.
How does pricing work?
Anthem is priced affordably, according to data volume, giving operators of all sizes the flexibility to unlock value quickly. This will be outlined during a demo.
Can I see a demo?
Yes. You can see Anthem in action and explore how it delivers value for your players. Use this form to book a 30-minute walkthrough.
How quickly can we go live?
Timelines typically start from 8–10 weeks, but can vary depending on the modules you choose and your integration needs.
Make every moment matter
Learn how to design real-time experiences that resonate, increase engagement, and drive sustainable growth.
“We have witnessed first-hand how Future Anthem unlocks new opportunities to drive an increase in engagement, retention and revenues...”
Stian Enger Pettersen, Casino CEO, EveryMatrix