Anthem Partners
Braze & Future Anthem
Together, Future Anthem and Braze combine real-time gaming AI with the world's leading customer engagement platform — putting personalised player moments directly into Braze campaigns, canvases and journeys.
Already integrated via Braze
For a simple setup
Use cases that are ready-to-go
Proven across sports and casino
Enriched with AI models
Trained on over 300 billion bets
Fully automated ROI dashboards
For a clear business case
500k+
Players served personalised messages
Across pre-game, in-game and post-game moments
21x
ROI on jackpot campaigns
Based on cost versus revenue uplift
How Future Anthem supercharges Braze
Three core data types are sent to Braze
Event Data
Real-time bet win, void and market-settlement events - delivered into Braze the moment they happen, powering instant campaign triggers and in-play upsell journeys.
Player Attributes
Enriched, continuously updated attributes - including churn likelihood, engagement score, favourite game and jackpot player status - added directly to Braze player profiles.
Audiences
Pre-qualified, ready-to-activate audience segments — such as highly engaged players, predicted churners and lapsed players - generated by Future Anthem and delivered straight into Braze.
Dynamic Audiences
In gaming, where every moment counts, Future Anthem delivers real-time personalised audiences that keep marketing relevant, resonant, and rewarding.
Learn more about Dynamic Audiences.
Verticals via Braze
Sports, Casino
On-demand audiences
Create up-to-date audiences in real-time to react to live events
Real-Time Triggers
Respond in key sports, jackpot and casino moments with live personalised audience
Personalised Stories
Enabling marketing with real-time player attributes to tell personalised stories
Simple configuration of AI outputs
Getting live with Anthem + Braze
Step 1
Connect your data: Link up via Braze's existing behaviour connectors and grant Future Anthem access to your Braze S3 bucket.
Step 2
Send your data: Share your player and event data with Future Anthem to begin enrichment.
Step 3
Build your campaign: Create a Braze campaign or Canvas configured for API Delivery, then copy the campaign ID.
Step 4
Launch & hand off: Launch the campaign in Braze and provide the campaign ID to your Future Anthem CSM.
Step 5
Automated activation: Future Anthem automatically triggers the Braze campaign - no manual intervention required.
Frequently Asked Questions
In a complex world where timing is everything, Future Anthem gives you the clarity, confidence, and capability to act in the moment.
How quickly can we go live?
If you're already using Braze, onboarding is fast — Future Anthem's Customer Success team manages the integration and data delivery, with minimal engineering required on your side.
What data do we need to provide?
No heavy engineering is required. The integration uses standard custom events, attributes, and API-triggered campaigns and canvases — no code changes needed on the Braze side.
Do we need to build anything?
No heavy engineering is required. Future Anthem manages all data processing and delivery, mapping data into a Bloomreach-compatible format from the outset.
Can we control what data is sent?
Yes — Future Anthem's Customer Success team helps identify the most relevant attributes to send to Braze from the available Braze custom attributes, agreed collaboratively during setup.
What happens if something fails?
Failed records are automatically retried, with real-time monitoring and alerting if issues persist — ensuring near-100% delivery success and no data loss.
Can this support multiple use cases?
Yes — the same integration supports multiple campaigns, audiences, and data types across sports and casino verticals simultaneously.
Make every moment matter
Learn how to design real-time experiences that resonate, increase engagement, and drive sustainable growth.
“We have witnessed first-hand how Future Anthem unlocks new opportunities to drive an increase in engagement, retention and revenues...”
Stian Enger Pettersen, Casino CEO, EveryMatrix