Anthem Partners
Bloomreach & Future Anthem
Together, Future Anthem and Bloomreach enable operators to act on live player behaviour — delivering real-time personalisation at the right moment, at scale.
Already integrated via Bloomreach
For fast onboarding
Use cases that are ready-to-go
Limited configuration required
Enriched with AI models
Personalised for all life stages
Fully automated ROI dashboards
For a clear business case
60k+
Players activated every gameweek
From a single sporting event trigger
Always-on
Campaigns running simultaneously
Scheduled, automated, and event-triggered
How Future Anthem supercharges Bloomreach
Three core data types are sent to Bloomreach
Event Data
Structured behavioural events — activity, outcomes, and engagement signals — delivered directly into Bloomreach for campaign triggers and journey orchestration.
Player Attributes
Enriched, continuously updated model-driven attributes covering preferences, value, and engagement, powering real-time personalisation and dynamic content.
Audiences
Pre-qualified, ready-to-activate audience segments — such as high-value players at risk or recently disengaged users — generated and delivered by Future Anthem.
Dynamic Audiences
In gaming, where every moment counts, Future Anthem delivers real-time personalised audiences that keep marketing relevant, resonant, and rewarding.
Learn more about Dynamic Audiences.
Verticals via Bloomreach
Sports, Casino
On-demand audiences
Create up-to-date audiences in real-time to react to live events
Real-Time Triggers
Respond in key sports, jackpot and casino moments with live personalised audience
Personalised Stories
Enabling marketing with real-time player attributes to tell personalised stories
Simple configuration of AI outputs
Getting live with Anthem + Bloomreach
Step 1
Data Alignment & Mapping: Define how Future Anthem data structures, event types, and audience attributes map into Bloomreach.
Step 2
API Integration Setup: Configure secure, scalable API connectivity between Future Anthem and Bloomreach.
Step 3
Data Processing & Delivery: Extract, enrich, and deliver events, attributes, and audiences with deduplication and tracking built in.
Step 4
Reliability, Retries & Monitoring: Guarantee near-100% delivery through automatic retries, idempotent processing, and real-time alerting.
Step 5
Activation in Bloomreach: Use enriched Future Anthem data to build audiences, trigger campaigns, and personalise player messaging.
Frequently Asked Questions
In a complex world where timing is everything, Future Anthem gives you the clarity, confidence, and capability to act in the moment.
How quickly can we go live?
If you're already using Bloomreach, onboarding is fast — Future Anthem handles the integration and data delivery, with minimal engineering required on your side.
What data do we need to provide?
At minimum, transactional betting and gaming data in batch is needed. Real-time data is recommended to ensure audiences reflect the most current player information. No personal data is required — only anonymised gameplay data.
Do we need to build anything?
No heavy engineering is required. Future Anthem manages all data processing and delivery, mapping data into a Bloomreach-compatible format from the outset.
Can we control what data is sent?
Yes — all events, attributes, and audiences are defined collaboratively during setup, including event schema and player identifiers.
What happens if something fails?
Failed records are automatically retried, with real-time monitoring and alerting if issues persist — ensuring near-100% delivery success and no data loss.
Can this support multiple use cases?
Yes — the same integration supports multiple campaigns, audiences, and data types across sports and casino verticals simultaneously.
Make every moment matter
Learn how to design real-time experiences that resonate, increase engagement, and drive sustainable growth.
“We have witnessed first-hand how Future Anthem unlocks new opportunities to drive an increase in engagement, retention and revenues...”
Stian Enger Pettersen, Casino CEO, EveryMatrix