Role

Head of Sales

We are looking for an ambitious, sales driven Head of Sales to lead and grow Future Anthem’s revenue engine. This is a hands-on leadership and global role for someone who enjoys winning new business, growing existing customer relationships and building the commercial processes and team needed to support our growth.

Reporting into the CEO and joining the leadership team, you will have the responsibility for driving revenue across new business, existing accounts and partnerships. You will lead and develop our capable commercial team while remaining a player-coach who is personally involved in prospecting, selling, negotiating and closing significant platform and product sales, from both new and existing customers.

You will work closely with our Product, Data, Marketing and Finance teams to ensure our sales strategy is aligned with customer needs, product development and company objectives. You will bring a strong understanding of the market and our customers into the business, helping us identify opportunities, build a predictable pipeline and maximise the value of our existing customer base.

 

About us

Future Anthem is the real-time AI platform powering personalisation for the global gaming industry. We combine advanced machine learning, AI and data science with deep sector expertise to deliver personalised player experiences at scale — in under 100 milliseconds.

 

We are a team of intelligent, curious and driven people who care deeply about the work we do and the impact it has — for operators, for players, and for the industry.

 

We offer a positive, flexible working culture and the opportunity to work with cutting-edge technology in an industry that never stands still.

 

Why Join Anthem? 

  • Work at the forefront of AI-drive personalisation, shaping how operators engage players in real time
  • Join a collaborative team focused on innovation, creativity and measurable impact
  • Opportunities to learn, develop and grow your care
  • The chance to make a lasting impact on a growing, ambitious company

 

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What You’ll Do  

  • Drive revenue and new business: Personally lead and close high-value opportunities with global gaming and lottery operators, platforms and partners across the gambling industry 
  • Lead and grow the commercial team: Manage, coach and develop our Sales, Account and Partnership specialists, creating a high-performing team with clear objectives, accountability and a strong customer focus 
  • Own the sales Pipeline: Establish and maintain a robust, predictable sales pipeline from lead generation and qualification through to negotiation and contract signature
  • Lead the Commercial Strategy with the Future Anthem Management team
  • Partner with Product and Data: Bring customer and market insight into product development and prioritisation, helping ensure our platform continues to solve meaningful customer problems and deliver commercial value
  • Represent Future Anthem: Build Future Anthem’s profile across the industry, developing relationships with senior stakeholders and representing the company at relevant industry events and customer forums 
  • Company Leadership: Play an active role in the managment team and quarterly company planning

 

About you

  • You have a strong track record across the end-to-end sales function, including sales, account management and partnerships, with a clear understanding of the metrics and practices that drive sustainable revenue growth 

  • You are an experienced leader who can set direction, create focus and develop a high-performing team, while remaining comfortable being hands-on and personally leading important opportunities 

  • You have a strong track record of winning and growing B2B technology, SaaS or data customers, ideally within the gambling, gaming or sports betting industry 

  • You have a player-coach mindset. You enjoy winning business yourself, but are equally motivated by coaching others, developing capability and creating a team that consistently delivers against its objectives 

  • You are comfortable with regular travel to industry events overseas, to client offices and enjoy networking with customers and prospects 

  • You are commercially and financially astute, with strong data skills and the ability to use pipeline, forecasting and revenue data to make informed decisions and provide clear insight to the CEO and leadership team 

  • You have a strong understanding of the gambling and sports betting ecosystem, ideally with an established network of relevant industry relationships and a genuine interest in the technology, data and trends shaping the sector 

  • You are an excellent communicator and relationship builder, able to represent Future Anthem confidently with customers, partners and the wider industry, including at senior and industry-level events 

 

Benefits  

We offer a range of benefits designed to support your well-being, growth, and work-life balance, including:  

  • Hybrid working with flexibility built in  
  • 25 days’ holiday plus bank holidays 
  • Enhanced Parental Leave 
  • Sabbatical opportunties  
  • Work from Anywhere   
  • Private healthcare 
  • Employee Assistance Program  
  • Cycle to work scheme   
  • Learning & development opportunities  
  • Regular company socials and team events