Behavioural Intelligence behind every recommendation

Future Anthem combines dynamic player profiles, behavioural similarity and contextual signals to surface relevant and timely betting opportunities for each player.

From data to recommendations in three steps

Connect your sportsbook data, build behavioural profiles and activate personalised recommendations

Connect your data

Use existing transactional and sportsbook content feeds to minimise integration effort and roadmap impact. Future Anthem works with your existing player, event, market and outcome identifiers.

Build behavioural profiles

Future Anthem analyses player preferences and betting activity to create a dynamic profile for each player. Profiles adapt as interests, behaviour and available opportunities change.

Activate recommendations

Deliver personalised recommendations through a real-time API or scheduled batch outputs. Activate them across sportsbook pages, event experiences and customer communications.

Example API response

For demo purposes, the below response ID's have been replaced with readable values. Please refer to the Integration Guide for more information.

{
  "player": {
    "player_id": "player123",
    "country": "UK",
    "site": "sportssite.com",
    "control_group": "False"
  },
  "singles": [
    {
      "id": "single_foot_001",
      "sport": "football",
      "recommendation_type": "single",
      "leg": [
        {
          "sport_key_id": "Football",
          "league_key_id": "English Premier League ",
          "event_id": "Arsenal vs Everton",
          "market_key_id": "First Goalscorer",
          "outcome_key_id": "Eberechi Eze",
          "event_time": 1762632000
        }
      ]
    } 

Frequently Asked Questions

Everything you need to know about sports recommendations — from how the engine works to getting up and running.

What are sports recommendations?

Personalised bet and content recommendations based on each player's preferences, betting behaviour and recent activity. They surface relevant singles, accumulators, bet builders, events and markets across live and pre-match experiences.

How does the engine work?

The engine builds a dynamic behavioural profile for each player and identifies users with similar betting patterns. It then ranks available opportunities using player preferences, behavioural similarity, recency, popularity, context and diversity signals.

What data is required?

At minimum, Future Anthem requires betting transactions linked to stable player and content identifiers, including sport, competition, event, market, selection, odds, stake and timestamp. Additional feeds can support eligibility rules, content controls and performance measurement.

Can I apply safer gambling exclusions?

Yes. Eligibility rules and exclusion lists can be supplied through file or API integrations to suppress recommendations for players under monitoring, cooling-off or other restrictions.

Is my data shared with other operators?

No. Customer data is segregated and is not shared with, or used to generate recommendations for, other operators.

How quickly can we go live? 

Typical deployments take 3-6 weeks, depending on data readiness, identifier mapping and technical integration. Existing platform integrations and reusable data feeds can accelerate implementation.

What channels does it support?

Sports recommendations can be activated across on-site, in-app and CRM experiences, including homepages, sport and event pages, in-play modules, bet-slip placements, push, email and in-app messaging.

What support is available post-launch?

Operators receive ongoing support through quarterly business reviews, strategy workshops, a dedicated success manager and a shared Slack or Teams channel for ongoing collaboration.

How is performance measured?

Performance is measured through recommendation exposure, engagement and conversion, including the percentage of recommendations that lead to betting activity. Control groups can be used to assess incremental impact on stakes, engagement and retention.

Getting live guides

Integration Guide

FAQs

How It Works

Make every moment matter

Learn how to design real-time experiences that resonate, increase engagement, and drive sustainable growth.

“We have witnessed first-hand how Future Anthem unlocks new opportunities to drive an increase in engagement, retention and revenues...”

Stian Enger Pettersen, Casino CEO, EveryMatrix