Content Recommendations
Sports Recommendations
Hundreds of live events, personalised in real time — surfacing the right bet for every player, at every step of the sportsbook experience. From singles and accas to bet builders and in-play, all from a single API.
Easily personalise full pages
From ordering to content
9+ personalised selections
Pre-configured use cases
Real-time and situationally aware
All from a single API
Fully automated ROI dashboards
For a clear business case
5-6%
Increase in stakes
Early results of personalisation
50m+
Monthly recommendations generated
Personalised for every player
200k+
Unique player recommendations
Delivered in less than 100ms
AI use cases
Future Anthem powered Sports Recommendations include the following selections
Personalised Single Recommendations
Personalised single bet recommendations generated based on a player’s historical betting behaviour and the set of available upcoming or live betting opportunities.
Personalised Bet Builders
Personalised same-event bet builder recommendations, combining multiple selections within a single event that align with a player’s historical betting preferences.
Personalised Accumulators
Personalised multi-leg accumulator recommendations tailored to a player’s historical betting patterns across sports, competitions, and markets.
Event-Level Recommendations
Personalised bet recommendations for a specific event, derived by filtering the player’s broader bet recommendations to that event where relevant. Coverage is dependent on the event appearing in the player’s recommendation set.
Enhancement Preferences
A ranking of operator-curated enhancements (such as boosts or specials), used to reorder a provided list of enhancements based on a player’s likelihood to engage.
In-Play Preferences
Preferences derived from a player’s betting behaviour, used to prioritise in-play events or in-play markets during live betting sessions.
Tournament Preferences
A ranked list of competitions or leagues reflecting a player’s historical affinity, used to reorder competitions, navigation menus, or competition-led content. Intended to be applied alongside fixtures and availability checks.
Market Preferences
A ranking of market types derived from a player’s betting behaviour, used to prioritise or order markets within events or competitions. Preferences are applied to grouped market definitions rather than individual price lines.
Sport Preferences
A ranked list of sports based on a player’s historical betting activity, used to reorder sports menus or prioritise sports content across the sportsbook.
Advanced AI models powering personalised sports recommendations
Future Anthem personalises sports recommendations by analysing player behaviour, preferences and betting patterns to deliver relevant and timely recommendations.
Future Anthem analyses betting history to build a dynamic profile of preferences across sports, competitions, markets, and teams or athletes — weighting recent activity to keep recommendations aligned with current interests.
Each event is broken into sport, competition, event, market, and selection, then scored by frequency and recency of player activity.
This highlights relevant events, filters out outdated ones, and drives personalised content and single bet recommendations.
React in real-time
3 simple steps to Future Anthem's Content Recommendations
Integration
Anonymised transactional data: Minimise any roadmap impact by using existing transactional data feeds
Utilise machine learning
Build behavioural profiles: Anthem utilises proprietary AI technology to build individual player behavioural profiles
Delivery
Real-time recommendations: We deliver recommendations back to you in real-time or batch
Request and response example
For demo purposes, the below response ID's have been replaced with readable values
{
"player": {
"player_id": "player123",
"country": "UK",
"site": "sportssite.com",
"control_group": "False"
},
"singles": [
{
"id": "single_foot_001",
"sport": "football",
"recommendation_type": "single",
"leg": [
{
"sport_key_id": "Football",
"league_key_id": "English Premier League ",
"event_id": "Arsenal vs Everton",
"market_key_id": "First Goalscorer",
"outcome_key_id": "Eberechi Eze",
"event_time": 1762632000
}
]
}
Frequently Asked Questions
Everything you need to know about Sports Recommendations — from how the engine works to getting up and running.
What are Sports Recommendations?
Personalised betting suggestions tailored to each player based on their betting history, preferences, and recent activity — surfacing the most relevant sports, competitions, markets, and selections in real time.
What data is required?
Player betting transactions as a minimum — bets, stakes, timestamps, and outcomes. Additional feeds such as responsible gaming flags or player value scores can be added to sharpen personalisation.
How does the engine work?
It builds a dynamic preference profile for each player across sports, competitions, markets, and selections — then scores and ranks upcoming events, balancing personal preference, event popularity, and bet slip diversity.
How quickly can we go live?
Typically 3–6 weeks, depending on data access and your technical setup. Plug-and-play partner integrations can accelerate this.
Can I apply safer gambling exclusions?
Yes. Exclusion lists can be applied via list ingestion or API to automatically omit players under monitoring, cooling-off, or other restrictions.
Is my data shared with other operators?
No. All data is customer-specific and fully isolated — there is no cross-customer visibility.
How is performance measured?
Through engagement, retention, and hit rate — the percentage of recommended events that result in a bet, and the core measure of relevance.
What channels does it support?
Both on-site and CRM — including sportsbook homepages, sport and event pages, bet slip suggestions, in-play placements, and outbound push, email, and in-app messaging.
What support is available post-launch?
Quarterly Business Reviews, strategy workshops, a dedicated success manager, and a shared Slack or Teams channel for ongoing collaboration.
Make every moment matter
Learn how to design real-time experiences that resonate, increase engagement, and drive sustainable growth.
“We have witnessed first-hand how Future Anthem unlocks new opportunities to drive an increase in engagement, retention and revenues...”
Stian Enger Pettersen, Casino CEO, EveryMatrix