Customers · Case Study
How BOYLE Sports Achieved 55% Higher Stakes Per Player with Real-Time AI
The Future Anthem real-time AI platform helped BOYLE Sports deliver impactful personalised marketing and game recommendations.
Future Anthem Modules
Dynamic Audiences · Content RecommendationsUse cases
Game Recommendations · Personalised Stories
Challenge: generic experiences
BOYLE Sports recognised an opportunity to improve the user interface by developing from generic to personalised experiences on-site and in real-time email campaigns powered by Movable Ink.
55%
Higher stakes per player
32%
Click-to-open rate
Solution: AI-powered personalised recaps and game recommendations
Future Anthem’s Dynamic Audiences module enables personalised messages to be created, ‘wrapping’ individual betting stories into an engaging recap for every player.
The Content Recommendations module delivers game recommendations that increase engagement, diversify game discovery and drive revenue growth.
Capabilities deployed
- Personalised email campaigns covering both sports and casino
- Multiple carousels, including one dedicated to BOYLE Sports' in-house games
- Increasing the weighting on BOYLE Sports' in-house games in game discovery
Operational shift
BOYLE Sports moved from generic email messages and game carousels to automated, personalised campaigns and game discovery.
Integration
For the game recommendations use case, Anthem onboarded BOYLE Sports’ casino data to deliver more than 15 pre-configured and easy-to-use carousels.
Personalised emails were delivered through Future Anthem’s existing integration with Movable Ink. The operator’s casino data was used to build a 2025 recap email of every player’s individual betting stories. The email included multiple carousels, such as ‘recommended for you’ and ‘players like you are playing’, signposting each player back to the site.
Results and impact
BOYLE Sports delivered a more relevant and engaging experience for players, improving both on-site discovery and marketing performance through deeper personalisation.
Higher stakes
Content Recommendations drove significantly higher stakes, more sessions and more games per player through game recommendations*:
55%
Higher stakes per player
87%
More games played per player
* for players that engaged with the recommendations compared to the control group
More personalised experiences
Dynamic Audiences enabled more personalised marketing campaigns via Movable Ink:
32%
Click-to-open rate
7%
Click-through rate
"By providing more relevant content and timely communications, we’ve seen a noticeable increase in player engagement and stronger campaign performance.”
Steve Payne, Gaming Director, BOYLE Sports
Ready to find out more about real-time personalisation?
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"Partnering with Future Anthem has become a game changer for us.”
David Evans, Chief Product Officer, Buzz Group