Case Study
How Blueprint Operations Achieved a 9% Stake Uplift with Personalised Retail Content
Blueprint Operations is redefining retail gaming in the UK by deploying Future Anthem’s real-time AI platform to power personalised experiences across its national estate.
Future Anthem Modules
Content Recommendations, Optimise
Background
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Blueprint Operations is a leading provider of gaming solutions, offering world-class cabinets across some of the UK’s most recognisable retail gaming brands, including Admiral, Merkur and pub venues.
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Historically, retail estates have relied on manual downloads and delayed reporting cycles. Game selections were largely standardised and intelligence was gathered too late to meaningfully influence player experience.
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Blueprint recognise that modern players expect more in the moments that matter.
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The ambition was clear: to understand every player’s behaviour and preferences, and translate that understanding into better experiences at scale, across every venue.
INSIGHTS FROM
James Fergusson, Director of Product & Sales, Blueprint Operations
Post-test implementation: rolling out progressively over Spring/Summer 2026
9%
Blueprint has seen a 9% average stake uplift per cabinet in initial deployment phase
40 cabinets
AI-powered recommendations launched across 40 cabinets.
10 venues
Content Recommendations featured in ten Blueprint venues with the upcoming national rollout
Challenge: keeping pace with players in real time
Retail gaming has traditionally operated with static game estates and delayed reporting cycles. Yet player preferences evolve in real time — and timing shapes engagement.
This presented Blueprint Operations with two core challenges:
- Fragmented player experiences — standardised game selections with no visibility into evolving preferences, resulting in inconsistent experiences across venue types
- Manual, inefficient processes — time-consuming data extraction, limited performance comparisons, and insights that arrived too late to influence engagement
Blueprint needed a scalable, real-time AI platform to turn raw data into personalised recommendations across every venue — driving engagement in the moments that matter.
Solution: AI-powered personalisation, venue by venue
Future Anthem deployed its real-time AI platform across Blueprint’s UK retail estate, embedding personalisation directly into venue-level decision-making.
Game Recommendations — bringing personalisation to retail
Game Recommendations uses advanced AI models to surface the titles each player is most likely to engage with, displayed prominently at cabinet level.
Key capabilities:
- Personalised Game Feeds — curated recommendations tailored to each venue and audience profile
- Significant Activity Model — identifies meaningful play patterns, filtering out noise to highlight genuine engagement
- Game Similarity Engine — recommends titles based on volatility, RTP and gameplay dynamics
- Collaborative Filtering — expands discovery by learning from similar player behaviours
Optimise — turning data into commercial action
Optimise underpins Game Recommendations with trusted performance analytics and proven validation, delivering venue-level granularity and comparative insight across Admiral, Merkur and pub networks.
Blueprint used Optimise to analyse legacy game performance — uncovering a hidden gem with strong engagement metrics. Those insights directly informed the development of new titles built around similar features.
“What previously took days of analysis now happens almost instantly, enabling our teams to focus on creating the best possible player experience.”
James Fergusson, Blueprint Operations
Results and impact
Blueprint has moved from retrospective reporting to a timely retail ecosystem — where intelligence directly shapes the player experience.
Consistent personalisation
Between September 2025 and April 2026, AI-powered recommendations launched across 40 cabinets in ten Blueprint venues, with national rollout continuing in Q2 2026.
- Personalised game recommendations delivered at venue level
- Stronger alignment between game offering and real player behaviour
- Greater consistency across venue types
Measurable commercial uplift
- 9% average stake uplift per cabinet in the initial deployment phase
- Increased dwell time through more relevant game discovery
- Improved revenue performance driven by data-led optimisation
Operational efficiency
- Data gathering reduced from hours to minutes
- Interactive dashboards provide fast visibility across venues
- Analysts focused on optimising experiences, not managing spreadsheets
- Faster response to shifts in player behaviour
"With AI-powered game recommendations, we can ensure the games players are most likely to enjoy are visible the moment they step up to a cabinet."
James Ferguson, Director of Product & Sales, Blueprint Operations
Strategic Outcomes
Player-First Operations: Personalisation embedded into every venue.
Intelligent Decision-Making: Optimise provides a trusted, automated foundation for faster, more confident commercial decisions.
Scalable Growth Framework: Blueprint now operates a modern, data-led retail ecosystem, positioned to adapt to player behaviour at scale.
The Future
Blueprint has established a real-time foundation for modern retail gaming.
The next phase will expand Game Recommendations into dynamic, session-level personalisation, enabling experiences that evolve as players play.
This collaboration demonstrates that personalisation in retail gaming is not just a future ambition. It is live, operational and delivering measurable impact in the moments that matter.
“Working with Future Anthem has transformed how we deliver experiences across our venues.
James Fergusson, Blueprint Operations
Powering personalisation for everyone
We deliver personalised player experiences at scale in under 100 milliseconds, enabling operators to act in the moment and drive sustainable growth.
"Partnering with Future Anthem has become a game changer for us.”
David Evans, Chief Product Officer, Buzz Group