Making game recommendations and player promotions personal

Amplifier AI’s Personalise module provides leading gambling studios and operators with an all-in-one product built to improve retention and player satisfaction with personalised game and bonus recommendation across marketing messages, in-game promotions and in lobbies.

Personalisation Ecosystem graphic

Practical AI

Our Game Data Science products are designed to operate efficiently and simply, either in real time or in sync with your operations

Players 1-2-1

Personalise player interactions with player level recommendation feeds (batch or in real time)

Early Lifecycle

Identify best game sequences to maximise player activation

Cold Start Solutions

Works for new players but also new game suppliers

In-Game Engagement

Predict player exit and intervene with recommended retention actions

Commercial Focus

Considers conversion, retention and game royalty

Bonus Optimisation

Target bonus offers at a player and game level to optimise campaign budget ROI

Press Release

Betfred partners with Game Data & AI specialist Future Anthem to enhance the gaming experience for its players

Leading high-street bookmaker Betfred has engaged Future Anthem as an AI & Game Data Science partner to bring additional real time utility and insights to its online gaming channel on The partnership will allow Betfred to continue innovating by utilizing its data to improve its player experience.

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7 Ways to Get More from Your Casino Games

In a competitive marketplace, using Game Data Science to optimise your games is key to engaging and retaining players effectively and responsibly.

Listen closely to game data and you can compose the perfect plan to improve the player experience for all.

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Your journey starts here

Learn how to personalise your players' experience

See how simple it is to embrace Game Data Science to achieve amazing outcomes.

Speak to an expert today to learn why Future Anthem is so much more than just AI.

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