Future Anthem Leadership
Ian Tibot
Chief Commercial Officer
At Future Anthem, Ian leads commercial strategy and customer relationships. He is recognised for combining product expertise with commercial leadership, enabling teams to deliver solutions that genuinely solve customer challenges.
About Ian
His focus is on aligning customer needs with Anthem’s offering, helping operators and studios strengthen player engagement while driving sustainable growth.
Ian has more than 15 years of experience in gaming, technology, and international product leadership. He spent nine years at William Hill, where he was Head of Product for the sportsbook platform, leading over 100 people across three European locations. Earlier, he drove international product development across Spain, Italy, and other regulated markets — launching new gaming verticals and delivering complex regulatory change. Before specialising in gaming, he held senior commercial roles at Bacardi and The Global Fund, building a strong foundation in procurement, strategy, and operations.
Away from work, Ian spends his time with his family, watching as much sport as possible and planning his next trip to Nandos.