Anthem Personalise

Making game recommendations and player promotions personal

Anthem Personalise provides a fast and flexible approach to personalise game recommendations and player promotions. Based on optimal player journeys, consistent game meta-data and individual player-game experience, our machine learning models help you offer the best entertainment choices for your players.

Built on Anthemetrics AI, Anthem Personalise helps game studios and operators to optimise their game performance and increase their player retention to improve the player experience for everyone.

Personalisation Ecosystem graphic

Practical AI

Our Game Data Science products are designed to operate efficiently and simply, either in real time or in sync with your operations

Players 1-2-1

Personalise player interactions with player level recommendation feeds (batch or in real time)

Early Lifecycle

Identify best game sequences to maximise player activation

Cold Start Solutions

Works for new players but also new game suppliers

In-Game Engagement

Predict player exit and intervene with recommended retention actions

Commercial Focus

Considers conversion, retention and game royalty

Bonus Optimisation

Target bonus offers at a player and game level to optimise campaign budget ROI

Press Release

Betfred partners with Game Data & AI specialist Future Anthem to enhance the gaming experience for its players

Leading high-street bookmaker Betfred has engaged Future Anthem as an AI & Game Data Science partner to bring additional real time utility and insights to its online gaming channel on Betfred.com. The partnership will allow Betfred to continue innovating by utilizing its data to improve its player experience.

Read more

FREE GUIDE

7 Ways to Get More from Your Casino Games

In a competitive marketplace, using Game Data Science to optimise your games is key to engaging and retaining players effectively and responsibly.

Listen closely to game data and you can compose the perfect plan to improve the player experience for all.

Download now

Your journey starts here

Learn how to amplify your players' experience

See how simple it is to embrace Game Data Science to achieve amazing outcomes.

Speak to an expert today to learn why Future Anthem is so much more than just AI.

Book a demo

Stay in the know

 

Keep your finger on the pulse of all things Game Data Science and Future Anthem

How to Increase your Casino’s Player Lifetime Value with AI

Read more

Game Data Science Makes your Promotional Free Spins go Further

Read more

7 Tips to Plan for Online Gambling Regulatory Changes [Stake Limits]

Read more