Anthem Partners
EveryMatrix & Future Anthem
Together, Future Anthem and EveryMatrix enable operators to act on live player behaviour — delivering real-time personalisation at the right moment, at scale.
Already integrated via EveryMatrix
For fast onboarding
Use cases that are ready-to-go
Limited configuration required
Enriched with AI models
Personalised for all life stages
Fully automated ROI dashboards
For a clear business case
3-4x
ROI on bonus campaigns
5-8%
Increase in NGR
2-2.5x
Increase in games played
Real-Time Experiences
Reduce bonus waste with Real-Time Experiences that reward players proportionally to their activity — improving retention and reducing unnecessary spend.
Learn more about Real-Time Experiences.
Verticals available via EveryMatrix
Casino
Content Recommendations
Future Anthem uses an ensemble of gaming-native AI models to surface the most relevant games for each player, balancing familiarity with discovery across all carousel and navigation placements.
Learn more about Content Recommendations.
Verticals available via EveryMatrix
Casino
Case study
EveryMatrix generates a 3.5x ROI on bonus spend with Anthem's real-time, AI-driven bonuses
EveryMatrix harnessed Future Anthem’s real-time personalisation to trigger tailored bonus offers for casino players in-session — improving engagement and efficiency across their portfolio.
Utilising EngageSuite, personalised AI-driven bonuses unlocked incremental revenue and increased bonus adoption.
“We have witnessed first-hand how Anthem unlocks new opportunities to drive an increase in engagement, retention and revenues...”
Stian Enger Pettersen, Head of Casino, EveryMatrix
Simple configuration of AI outputs
Getting live with Anthem + EveryMatrix
Step 1
Integration: Send 3 months of anonymised transactional data for validation to begin building your live personalisation framework.
Step 2
Model Building & Configuration: The real-time AI platform configures data models, content rules, and campaign budgets using your validated data set to prepare for live deployment.
Step 3
Activation: Connect to the EveryMatrix platform, linking player data and bonus capabilities for real-time campaign execution.
Step 4
Go Live: Real-time Experiences and Content Recommendations launch, delivering personalised player journeys, the right game to each player, live dashboards, and measurable uplift.
Frequently Asked Questions
In a complex world where timing is everything, Future Anthem gives you the clarity, confidence, and capability to act in the moment.
How quickly can we go live?
If you're already using EveryMatrix, onboarding is fast — simply enable the relevant module through your EveryMatrix account manager.
What data do we need to provide?
At minimum, transactional player data in batch is needed. Real-time data is recommended to ensure experiences reflect the most current player information. No personal data is required — only anonymised gameplay data.
What level of control do we have?
Data connectivity is handled between EveryMatrix, DataHub and Future Anthem. Your front-end consumes recommendations via the API.
What controls do we have?
Target/control split (typically 90/10 split), brand/jurisdiction filters, game‑type restrictions.
How is content recommendations performance measured?
A robust target vs control framework with dashboards for hit rate, game variety, and net revenue per player.
Is real-time experiences a rule-based system?
No – this is a real time machine learning system, which creates predictions of player behaviour after spin. However, it also includes a decision engine, which can handle complex logic and has a number of configurable rules available.
Make every moment matter
Learn how to design real-time experiences that resonate, increase engagement, and drive sustainable growth.
“We have witnessed first-hand how Future Anthem unlocks new opportunities to drive an increase in engagement, retention and revenues...”
Stian Enger Pettersen, Casino CEO, EveryMatrix