EveryMatrix x Future Anthem
Personalising EveryMatrix Player Experiences in Real-Time
Boost retention and revenue - already integrated with EveryMatrix to deliver personalised recommendations straight out-of-the-box
Watch John Atkinson and Marc Burroughes discuss how real-time personalisation is redefining engagement.
Boost engagement
With Personalised Content
Maximise Bonus ROI
With AI-driven Targeting
Retain players longer
With Real-Time Experiences
Launch fast
With Out-Of-The-Box Integration
2-5x
ROI in bonus campaigns
15
EveryMatrix brands live
€800k
Monthly bonus spend
€1.5m+
Net uplift delivered
Pre-integrated activation
Via DataHub and CasinoEngine
Ready-to-run campaigns
Pre-configured campaign library with simple controls
Enriched with AI models
Dedicated for new and early-life players
Fully automated ROI dashboards
For clear business case
Module of Amplifier AI
Real-Time Experiences
Reduce bonus waste with Real-Time Experiences that reward players proportionally to their activity — improving retention and reducing unnecessary spend
Module of Amplifier AI
Personalised Game Recommendations
Deliver 1-to-1 game recommendations powered by Future Anthem’s proprietary metadata of over 25,000 games
Case study
EveryMatrix generates a 3.5x ROI on bonus spend with Amplifier AI's real-time, AI-driven bonuses
EveryMatrix harnessed Amplifier AI’s real-time personalisation to trigger tailored bonus offers for casino players in-session — improving engagement and efficiency across their portfolio.
Using EngageSuite, Amplifier AI delivered personalised, AI-driven bonuses that unlocks revenue and increasing bonus adoption.
“We have witnessed first-hand how Amplifier AI unlocks new opportunities to drive an increase in engagement, retention and revenues, and we are looking forward to seeing the impact of real-time personalisation across more of our clients.”
Stian Enger Pettersen, Casino CEO, EveryMatrix
How it works
Configurable, measurable & fast
Step 1: Stream
Player activity is analysed spin-by-spin in real time through EveryMatrix’s live data feed.
Step 3: Decide
The AI decision engine evaluates bonus eligibility, player value, and engagement likelihood.
Step 2: Detect
Amplifier AI identifies behavioural signals that predict when a player may exit or disengage.
Step 4: Award
A personalised bonus or message is triggered instantly, optimised for lifetime value (LTV).
React in real-time
4 simple steps to Amplifier AI's Real-Time Experiences
Step 1
Integration
Anonymised transactional data
Send 3 months of transactional data for validation to begin building your live personalisation framework.
Step 3
Activation
EveryMatrix campaign set-up
Your campaign is connected to EveryMatrix’s platform, linking player data and bonus capabilities for real-time execution.
Step 2
Configuration
Model building & budget configuration
Amplifier AI configures data models and campaign budgets using your validated data set to prepare for live deployment.
Step 4
Go live
Future Anthem complete
Amplifier AI launches in real time — delivering personalised experiences, live dashboards, and measurable uplift from day one.
Frequently Asked Questions
How quickly can we go live with Amplifier AI?
If you’re already using EveryMatrix, integration is immediate — simply enable the relevant module through your EveryMatrix account manager.
What data do we need to provide?
Future Anthem connects via your real-time transactional feed. No personal data is needed — only anonymised gameplay data.
Do we need custom integration work?
Data connectivity is handled between EveryMatrix, DataHub and Future Anthem. Your front-end consumes recommendations via the API.
What level of control do we have?
Target/control split (typically 90/10 split), brand/jurisdiction filters, game‑type restrictions.
How is performance measured?
A robust target vs control framework with dashboards for hit rate, game variety, and net revenue per player.
Can we track recommended titles?
Yes — responses include game IDs that map to your catalogue; you can attribute engagement and revenue to recommendations.
Index
Engage players in the moments that matter
Index